Commercial Marketing Manager - 102186

  • Job Reference: 188424073-2
  • Date Posted: 3 November 2020
  • Recruiter: Confidential
  • Location: City, London
  • Salary: £80,000 to £82,000
  • Sector: Marketing Manager
  • Job Type: Contract
  • Work Hours: Full Time

Job Description

Commercial Marketing Manager - £82,000 per annum PAYE - 18 Month Contract

Initially remote working however, should restrictions change must be able to commute to London Paddington.

Our client is a global technology organisation who requires a Commercial Marketing Manager who will help guide the strategy, planning and execution to support their store and targeting small business and education audiences.

Responsibilities:

Lead the planning efforts associated with all SMB, EDU and co-marketing opportunities associated with these audiences.
Develop an SMB and EDU focused integrated marketing calendar, that includes Corp initiated product and seasonal sales plays, coupled with locally relevant sales plays and partnerships - focused on driving commercial opportunities and leads for the sales teams.
When COVID permits -Implement and execute commercial in-store marketing plans ranging from, events, experiences, social and hyper local advertising. The marketing plans should focus on building awareness, driving traffic and conversion.
Partner across marketing team with a focus on small business and education to ensure key sales plays are localized and activated locally. Optimising lead nurturing processes through email, webinars, content, social channels and paid advertising
Serve as a central point of contact for omni-channel marketing execution for SMB, EDU and co-marketing efforts
Assist in managing local agency relationships to ensure quality executions.
Outline and drive a successful cross team approach to leverage knowledge, content, budgets and existing relationships within Stores and across the company
Initiate measurement methodologies and lead optimisation efforts of all program/ campaigns to demonstrate ROI. Communicate results and continue to evolve and mature our segment-focus in the stores
Work with HQ Marketing Teams to leverage key campaigns and best practices, while delivering thought leadership to guide international best practise and evolving customer standards.

Requirements:

Multi discipline Marketing experience (advertising, events, PR, visual merchandising, social) in B2B or technology preferred
Forward-thinking digitally savvy individual who has a passion for integrated marketing communications and particularly execution
Experience marketing to commercial accounts using modern marketing tools
Project management experience and a strong ability to set priorities, establish process or drive improvements on existing methods
Ability to work effectively both independently and collaboratively within fast paced, diverse cross functional teams with minimal supervision
Demonstrated decision making and prioritization skills with strong attention to detail
Highly developed interpersonal and communication skills (verbal and written)
Experience managing agency relationshipsstrgroup is acting as an Employment Business in relation to this vacancy