National Trust Swindon, UK
There's never been a more exciting time to work in Digital Marketing at the National Trust. Our brand is stronger than ever, we have more members and visitors than ever, and we have big ambitions to grow support further. We're seeking a search marketing expert who will bring together a range of internal stakeholders including regional and national teams to develop a joined-up strategy with a responsibility to advise on all aspects of PPC and SEO to help others achieve their objectives. What it's like to work here We’re bigger than you think, we’re more complicated than we appear and we’re larger scale than you’d imagine. We’ve got passionate people in all our teams, and we’ve got so much more we want to achieve. We’re for ever, for everyone and we really mean that. We don’t want to stop at 5.5 million members and we want everyone to feel welcome and enjoy access to our places, so we need to reach new audiences in ways that are meaningful and relevant to them without losing the hearts and minds of those that are already with us. Our central head office Heelis, is situated in Swindon, Wiltshire. We're well placed, with ample parking nearby, a shopping outlet with plenty of options for places to eat, and the town centre only a 10 minute walk away. Alternatively you can enjoy our open plan atrium space for lunch times, with our internal café available every day. What you'll be doing You'll be working as a search lead within the Digital Channels Team. You'll be reporting into the Digital Marketing Manager - Media and will be responsible for developing and implementing an integrated search strategy across all the National Trust's digital products and programmes, working within external agencies and internal teams. You'll be the go to expert for search, providing best practice guidance and insight. You'll ensure that our external agency is delivering high performing paid search campaigns that work in conjunction with our organic search activity and all other paid channels. Who we're looking for Background in digital marketing with understanding of digital marketing channels Knowledge of marketing channels that influence search including social, influence and website Working knowledge of SEO and PPC Ability to lead and deliver a strategy to time and budget Ability to engage stakeholders and collaborate effectively with others Experience of working in cross-functional teams Supporting others to meet their own objectives through the sharing of expertise The package Benefits Click here to find out more about the benefits we offer to support you. Benefits include flexible working whenever possible plus free parking at most locations. You’ll be entitled to discounts in high street stores and cinemas, National Trust shops and NT cafes, and have free entry to NT properties for you, a guest and your children (under 18). Your health and wellbeing is important to us and is supported through generous annual leave and the option to buy additional days (minimum contract length applies), a cycle to work scheme, subsidised health cash plan and confidential access to a free support service 24 hours a day should you need it. Your future financial health is helped by an employer matched - up to 10% of basic salary - contributory pension scheme and you can further your career with training and development tailored to you. All of this and the opportunity to give something back to your community with up to 5 days of paid volunteering per year !
25 May, 2019