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Website and SEO Manager

Planday from Xero is a leading digital solution that uncomplicates everyday scheduling and workforce management by making it easier for businesses and shift workers around the world to communicate, collaborate, and get work done.

Powered by a community of local industry experts, Planday provides a best-in-class digital platform that is easy to use, accurate, secure, and compliant with local needs and standards. From payroll and accounting to POS and reporting, its open API and tech ecosystem is scalable to fit shifting business needs and to build an engaged, flexible workforce.

Founded in 2004, Planday is headquartered in Copenhagen, Denmark and supports over 400,000 users across Europe, Australia and the US. Planday was acquired by Xero in 2021.

How you’ll make an impact:

We are looking for a new colleague to join as Website and SEO Manager, based in the UK. You will be responsible for leading and executing our digital strategy, ensuring Planday.com is a best in class SaaS website. Alongside owning the implementation of advanced SEO techniques to ensure optimal website performance, driving organic traffic growth and maximising search engine visibility.

What you’ll do:

Data Analysis and Interpretation

– Conduct industry keyword research to optimise SERP organic ranking

– Track KPIs and metrics and derive insights to inform improvements inclusive of, but not limited to: Traffic by channel, Keyword ranking, CTR engagement rate, backlinks, page load time, sessions, pageviews, unique visitors, session duration, website key events, conversion rate

Technical SEO and Conversion Rate Optimization (CRO)

– Monitor and optimise website speed and performance 

– Own on page optimisation for website and landing pages 

– Work with relevant stakeholders to ensure our website has the technical foundation to run experiments to improve conversions and increased organic traffic through SEO

User Experience (UX) and Accessibility

– Own website user experience and web performance metrics to feed into Global Growth and Marketing team

– Alongside brand team,  design and build new website pages

Website Management and Maintenance:

– Responsible for our technical website roadmap including web development, maintenance, troubleshooting and daily operation for the business area websites

– Work with our development agency on web backlog and interpret user and business needs and outputs from UI, visual and content design and turn them into specifications for web developers

Cross-Functional Collaboration

– Coordinate with and manage external agencies (SEO, Web support, hosting and management) for additional support

– Work with the content team to produce SEO-optimised content strategy

– Build processes and improve the way of working across global and local stakeholders in terms of SEO, Content, etc.

– Work with business stakeholders and solution developer teams, using agile methods, to manage digital projects from the initial stage to the deployment

– Act as a subject matter expert and train and assist web editors, content providers etc. in the CMS system

What you’ll bring to the role:

If you see yourself in some of the points below, great – we’re excited to learn more about you!

– Ability to fully own the planday.com/dk etc website 

– Clear ability and history of having delivered similar projects

– Successful background in SaaS and PLG business Proactive and driven individual motivated by achieving web excellence 

It would be beneficial if you have knowledge/experience with the following – but we want to hear from you even if you don’t.

Google Analytics

Google search console 


Google Tag Manager 

CMS such as Builder.io/Wordpress

SEO plugins/extentions for CMS platforms 

Salesforce Marketing

CloudSemrush/Ahrefs or equivalent


At Planday, we offer you:

– Benefits like pension, health insurance, inclusive support for new parents and generous vacation

– On top of your annual base salary, you are offered to be part of an Employee Share Plan

– Growth and progression opportunities – we want you to grow with us

– Flexible remote work

– Strong social culture with lots of team and company activities

– Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe

– Healthy work-life balance and autonomous approach to work. We trust in you and your abilities

Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.

At Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture, and we highly value the strength that diverse backgrounds offer.

As an equal opportunity employer, we strive to create an equitable experience for all our candidates throughout the process. Please let us know if you need reasonable accommodation during the application or interview process.

All applicants will be considered for employment without attention to any personal characteristics.