Web Optimization Manager

Vasion is looking for a Web Optimization Manager that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300+ employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.

We would love to hear from you if you share our passion for digital transformation and are ready to join us on this exciting mission.

As our Web Optimization Manager, you will own the public-facing websites and lead-generation landing pages to ensure we provide the optimal user journey for our customers. You are an expert at creating A/B tests, including the planning documents detailing how the user flows through the funnel and your decisions will be driven by the data. You not only are a methodical marketer who understands the fundamental elements that build website traffic and convert those visitors into qualified leads, but you deeply understand our customers, our products and what is the best content (and website architecture) to guide them in their journey.

Primary Responsibilities

• Analyze website and landing page performance, provide regular reporting and insights, and find ways to improve conversion rate
• Develop, implement, and analyze A/B split and multivariate testing scenarios for landing pages and popular content pages on the website(s)
• Create compelling landing pages with great user experiences to capture marketing-qualified leads
• Work with content and product marketing teams to develop and manage website content
• Collaborate with the marketing team to create funnel mapping for the website, develop website roadmap and website/landing page release schedules
• Communicate insights and suggest improvements based on data and observed trends
• Serve as the subject matter expert on testing and web analytics as well as staying current on industry best practices and new opportunities
• Power user of Google Analytics (or comparable equivalent) and other analytics tools like heat-mapping software
• Oversee and manage SEO strategist/contractor to improve organic traffic
• Recommend actions to maximize clicks, conversions, and lead generation efforts from paid and earned media channels
• Provide weekly/monthly/quarterly reports and insights to management and all other stakeholders as needed

Requirements

• At least 5-7 years of experience in web analytics (Google Analytics, Adobe Analytics, etc.) and using web testing tools (VWO, Optimizely, Adobe Target, etc.)
• 3-5 years of expertise data to drive decisions, identify opportunities, and validate the success of key site changes/enhancements

Preferred Quailifications

• A passion for problem-solving, comfort with ambiguity, and creativity
• Working knowledge of HTML, CSS, and minor coding a plus
• Experience using WordPress or similar platform
• Excellent communication and interpersonal skills, with a proven ability to build cross-functional relationships and influence stakeholders at all levels
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Passionate marketer who is not afraid to take initiative, try new things, sometimes fail, and learn from those mistakes
• Highly collaborative team player who seeks to understand and listen first, before recommending improvements

Marketing team Manifesto

Profoundly analytical Marketing org obsessed with customer, brand, and revenue. We are innovative storytellers, strategic partners, passionate about excellence, champions of each other, and our work. We believe in conversations that advance us: bring intelligence, assume goodwill, and employ radical candor. And we’re real fun.

Benefits

• Flexible work environment
• Vacation bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company company-match and immediate vesting
• Financial wellness education
• Company-contributed HSA
• Onsite perks include gym, pickleball, snacks and drinks, arcade, theater room, etc.

Our core values

Vasion looks for people who will exemplify its core values and are driven to become:

• Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
• Candor Seekers (Radical Candor by Kim Scott)
• Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
• Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)