VP, Influencer and Social Media Strategist

We are looking for a very special person to fill a new role at Syneos Health Communications. Strong candidates have a blend of influencer and social strategy expertise (in pharma), are creative and have passion and understanding of how pop culture and cultural nuance impact and inform the work we do, and are highly adept at collaborating with many teams and partners.

Responsibilities: 

• Develop customized influencer strategies and campaigns in partnership with account teams across US PR. Includes development and presentations of annual plans, new business proposals, organic growth opportunities and more
  1. Create and drive content engines for multi-faceted influencer campaigns
  2. Stay on top of trends and package new news into thought pieces for internal and external use
• Lead development of social strategy including digital and social media communications plans, integrated campaigns. Must have expertise in channel/content planning, deployment and measurement. This includes the launch of branded and unbranded social channels with proven success in:
  1. Brand pull through on TikTok and Instagram
  2. Thought leadership and corporate visibility on LinkedIn and/or X
  3. Compliance across all social channels (FDA and FTC)
• Collaborate closely with account teams to bolster client trust by showcasing our unparalleled social media and influencer marketing proficiency, ensuring their confidence in our capabilities.

Requirements :

• Minimum 8 years experience specializing in healthcare influencer marketing – including celeb, macro, micro, patient and HCP
• Strong understanding of celebrity and influencer identification, vetting, contracting, and activation within the highly regulated pharma industry
• Strong ability to deliver persuasive, evidence-based counsel for client communications and marketing teams
• Comfort working with cross-functional teams that are both large and small and interacting with different people on a daily basis (including clients)
• Up-to-date on current and emerging influencer and social media trends, particularly those with implications in the healthcare industry
• Knowledge of the rules and regulations related to the pharma industry
• Experience in creating and driving content engines for multi-faceted influencer campaigns
• Effectively prioritize tasks and projects based on their importance, deadlines, and impact on overall goals. Manage multiple client accounts and campaigns simultaneously, ensuring timely delivery of quality work
• Stay flexible and adaptable in a fast-paced environment, adjusting strategies quickly in response to changes in consumer behavior, market dynamics, or platform algorithms

We are looking for a very particular person who not only has the right experience, but also aligns with our Influencer team’s philosophy and culture. This includes: 

• Highly motivated, self-starter, very team oriented and non-hierarchal
• High emotional intelligence and a personality that builds genuine connections with our people and our clients
• Highly creative – including out-of-the-box new ideas – ranging from big idea generation to social post content creation
• Passionate and knowledgeable about pop culture and current events (Do you Deux Moi?)
• Considers oneself a cultural maven, understanding cultural nuances, inclusion
• Can hold their own in negotiations with A-list celebrity talent teams
• Enjoys spending personal time scrolling, podcasting and reading

The annual base salary for this position ranges from $140,000 to $170,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health Communications, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

At Syneos Health Public Relations, the possibilities are infinite. Because of our “no walls, no limits” philosophy and entrepreneurial spirit, our employees have the opportunity and potential to work on projects beyond their years of experience. The only limitations here are those that are self-imposed, and we make sure to reward staff based on talent, not title.

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