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Sr Marketing Analyst (Performance Marketing)

Do you love digging for nuggets of actionable information in a mountain of data? Are you passionate about marketing analytics for campaigns including paid search and social media? Are you looking to join a close-knit, collaborative team? If yes, then this Senior Analyst role at The Walt Disney Company might be the right opportunity for you!

Marketing Partnerships, Alliances, and Card Services (MPACS) develops innovative and inspirational marketing partnerships with top-tier global brands! As part of MPACS, the Branded Card Services team collaborates with premier brands in the financial and payment industries.

We create and cultivate direct-to-consumer relationships with our most strategic customer segment by running the co-branded credit card business, which is both an operating unit and a cross-business unit loyalty program. We work with key internal partners across The Walt Disney Company on unique and diverse projects that drive incremental profitability. Our welcoming, collaborative work environment includes a focus on development opportunities and remote work one day a week.

Responsibilities

Reporting to the Senior Manager, Marketing, the Senior Analyst is responsible for performance-driven marketing targeted at prospective new Disney Visa Card members. The role is responsible for data-driven forecasting, performance evaluation, assisting with creative development, and tactic-level marketing execution.

  • Coordinate the planning and execution of marketing tactics including creative development, test plans and evaluating test performance, tracking requirements, and tactic implementation
  • Lead performance reporting for marketing tactics, including updating forecasts for account volume and cost per acquisition for all prospect marketing tactics
  • Identify trends and underlying causes for changes in performance such as site traffic, conversion rates and account approval rate

Basic Qualifications

  • 2+ years professional experience in marketing or analytical roles
  • Experience forecasting results and tracking performance
  • Experience analyzing large amount of data, interpreting data trends and reporting findings in a clear and effective manner, verbal or written, using a multitude of disparate data sources and tools
  • Expertise with spreadsheets, databases, and reporting tools
  • Advanced abilities in Excel (macros and sophisticated formulas)

Preferred Qualifications

  • Paid media experience
  • Digital marketing experience including paid search, paid and organic social, SEO

Education

Bachelor’s degree in marketing, economics, business or related field OR equivalent experience

The hiring range for this position in Burbank, CA is $80,500.00 to $103,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.