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Social Media Specialist

  • Date Posted:27 May 2024
  • Employer:Ray White
  • Location:Sydney NSW, Australia
  • Workplace:On-Site
  • Specialism:Social Media
  • Job Type: Full Time

Ray White, one of Australia’s most iconic and largest real estate networks, is seeking a passionate and creative Social Media and Content Specialist to join our team in Sydney.

This position will play a pivotal role in driving our social media strategy and content creation efforts, ensuring that we engage our customers and continue to position ourselves as the largest group in Australasia in the ever-changing real estate market.

Reporting directly to the Social Media and Content Manager, you will collaborate with a team consisting of a Social Media and Content Coordinator and two Videographers.

This role is perfect for someone excited about a new challenge and willing to hit the ground running while remaining willing to pivot quickly when required. You have a passion for writing and content creation but aren’t afraid to dig deep into analytics, implementation and optimisation, ensuring we’re growing and engaging our audiences.


Social Media Management:

  • Create content based on the defined social strategy across our key social channels: Facebook, Instagram, LinkedIn and Twitter for core business units:
  • Residential
  • Commercial
  • Create and run social media advertising across Meta and LinkedIn
  • Advice to other business units as required
  • Collaborate with internal teams, including PR, Communications, Design, and state and business unit teams, to bring marketing plans to life
  • Work with the broader team to create and execute social media integration for campaigns and new product launches

Social Listening and Community Management:

  • Interact with our social media communities, building relationships to increase brand reach
  • Respond to social media messages and comments promptly and professionally
  • Monitor social listening tools (Hootsuite) to understand brand sentiment, track competitor activity, and identify potential PR risks

Reporting and Recommendations:

  • Prepare detailed monthly and quarterly reports on social media activity, engagement levels, and competitor analysis
  • Use data-driven insights to provide recommendations for improving social media performance

Ray White Network Social Media Management:

  • Manage the social media distribution platform, including content scheduling and monthly content calendars
  • Proactively educate and provide resources to the network on social media best practices
  • Provide regular training to those in the Ray White Group on social media

Policy Enforcement and Visual Identity:

  • Ensure compliance with social media policy and guidelines
  • Maintain the visual identity of our social pages within the strategy and platform guidelines


  • Tertiary qualifications or equivalent in communications, social media, and/or marketing
  • Minimum of 2 years experience managing social media platforms and communities
  • Proficiency in reporting and analysing social media performance
  • Creativity in written and visual form for social
  • Understanding of how to set up and optimise campaigns within Facebook, Instagram, Twitter and LinkedIn (desirable)


Ray White, founded in 1902 in Crows Nest, Queensland, has evolved into one of Australasia’s most successful real estate businesses. With a significant presence in Australia, New Zealand, and South East Asia, Ray White continues to lead the industry across residential, commercial, and rural property, along with property management and investment services.


We are an 18-strong marketing team made up of marketing and project specialists, social media and content, media, communications and designers.

We are a large yet agile international team, on any given day we could be working closely with any of our six state/country corporate teams, liaising with any of our 1000+ franchisees and their agents or working with our senior leadership team to bring to life new product launches, campaigns or tech initiatives to keep Ray White at the forefront of the industry.

If you are ready to immerse yourself in a role that allows you to create impactful content and contribute to our group’s success, we invite you to join our dynamic team as the Social Media & Content Specialist at Ray White.