Munchkin logo

Social Media and Public Relations Specialist

  • Job Reference:SOCIA001403
  • Date Posted:
  • Employer:Munchkin
  • Location:Los Angeles, CA, USA
  • Workplace:Hybrid
  • Specialism:Analytics / Content Marketing / PR / Social Media
  • Job Type: Full Time
  • Salary:$26 - $31 USD / Hour
  • Applications have closed

WHY Brands Inc., a parent company of Munchkin and Curio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers.

Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023.

WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, “how did I ever live without this?” Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility.  We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

What You’ll Do:

The Social Media and Public Relations Specialist is primarily responsible for managing Munchkin’s social media platforms such as Facebook, Instagram, Twitter, TikTok, and Pinterest, and supporting the Social Media and Public Relations Team execute strategic social media marketing programs.  Responsibilities will range from community management, composing posts, reporting data, monitoring social channels, implementing social and PR campaigns, and networking with industry experts, among other duties.

  • Provide Social Media Team with support in creating and maintaining social media profiles across various platforms (Facebook, Twitter, Instagram, Pinterest, TikTok, etc.) including copywriting, posting, reporting and responding to fans/followers
  • Act as advisory specialist to management on matters regarding strategic social media marketing programs and goals
  • Regularly exercises discretion and independent judgment regarding social media marketing programs and goals
  • Monitor community dialogue and feedback, synthesize, and make recommendations for action under the direction of social media managers
  • Moderate user comments on all social pages
  • Actively participates in brainstorming sessions to find unique ways to promote social media presence
  • Plan, execute, and attend Blogger/Media conferences and events
  • Create and monitor social media posts
  • Analyze online data and create reports
  • Assist with any additional production coordination regarding large upcoming event
  • Other duties as needed

Bring It!

  • Provides Social Media Team with support in creating and maintaining social media profiles across various platforms (Facebook, Twitter, Instagram, Pinterest, TikTok, etc.) including copywriting, posting, reporting and responding to fans/followers
  • Act as advisory specialist to management on matters regarding strategic social media marketing programs and goals
  • Regularly exercises discretion and independent judgment regarding social media marketing programs and goals
  • Monitor community dialogue, respond to comments, messages, and mentions on social media platforms to build and maintain a positive online community
  • Moderates’ user comments on all social pages
  • Create and monitor social media posts
  • Use social media analytics tools to track key performance metrics (e.g., reach, engagement, conversion) and provide regular reports to measure the effectiveness of social media efforts; adjust content strategies based on data-driven insights
  • Actively participates in brainstorming sessions to find unique ways to promote social media presence and build meaningful connections with our followers and increase brand awareness
  • Organize and maintain this content in a digital asset library with social media assets, including by not limited to images, videos, graphics, and other multimedia content.
  • Plan, execute, and attend media conferences and events
  • Assist with any additional production coordination regarding large upcoming event
  • Other duties as needed

We Got You Covered!

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees.  We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans.  Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity.  We focus on supporting employee development and growth.

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

To give our people flexibility, we offer hybrid work environment.  Munchkin’s Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday.

We also provide annual weeklong global office closures giving our people a chance to recharge.

Hourly rate range: $26/hr – $31/hr DOE

To learn more, visit us at www.munchkin.com.

Munchkin welcomes and values what makes everyone unique.  We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.