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SEO Specialist

  • Date Posted:5 June 2024
  • Location:Austin, TX, USA
  • Workplace:Hybrid
  • Specialism:Analytics / SEO
  • Job Type: Full Time

We are currently hiring for an experienced SEO Specialist to join our SEO department. The successful applicant will be responsible for the ideation and implementation of strategies to ensure our client websites are achieving optimal organic search performance.

The position will require an individual with strong problem-solving skills, solid knowledge of current industry standards, trends, and best practices in SEO, as well as extensive experience with technical SEO tactics. The SEO Specialist will be expected to analyze data, diagnose issues and implement solutions that result in improved website performance.

Preferred (not required): Hybrid Remote/In-House (Austin, TX)

Direction is an SEO software & expert SEO services firm searching for a strategic SEO who is a powerful communicator to assist in managing SEO campaigns.

Our Core Values:

  • Be Innovative
  • Be Positive
  • Be a Winner

Our team shares a common purpose of being the best at what we do. We are thought leaders in our niche of SEO, and are constantly innovating and executing with new ideas. At Direction, you’ll develop and refine skill sets that will take your career to new heights… not to mention, make some great friends along the way.

Join us in building an organization our team and customers love.

On a day-to-day basis, you’ll be expected to:

  • Utilize our suite of SEO tools to analyze/prioritize what needs to be worked on
  • Work in WordPress websites (front & back end)
  • Develop content/keyword/topic strategies
  • Develop and optimize content silo structures
  • Merging of existing blog posts if/when needed
  • Utilize AI to enhance current blog post and page content
  • Optimize Title Tags
  • Optimize Meta Descriptions
  • Optimize Interlinks
  • Optimize Outbound Links
  • Optimize Images (titles/alt descriptions)
  • Optimize URL’s as needed/create redirects as needed
  • Optimize Local SEO strategies (Google Business Profile)
  • Identify backend technical issues that can be listed out as recommendations and passed on to developers as needed
  • Keep an active pulse on campaign keyword rankings
  • Check Google Search Console for website performance issues and indexing issues on an on-going basis
  • Provide thorough analysis of campaign progress and updates to our Customer Success Managers
  • Identify and fix global site-wide front-end (WP/Elementor) issues on an ongoing basis

Tools you’ll have full access to:

  • SEMRush
  • Ahrefs
  • Screaming Frog
  • SERanking
  • AI Tools (Jasper, ChatGPT, Claude)
  • Local Falcon
  • Google Search Console
  • Google Analytics4
  • Google Tag Manager
  • Looker Studio

Job Details

  • Optimizing copy for blogs and landing pages 
  • Performing ongoing keyword research, including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic SEO success
  • In depth knowledge of AHREFS & SEMRUSH for monitoring & optimizing website performance
  • Strong understanding of WordPress
  • Solid understanding of Elementor
  • Experience working with data analytics software such as Google Analytics & Google Search Console to track issues/errors/progress on SEO projects
  • Knowledgeable in link building strategies including outreach methods and content building strategies such as guest blogging or infographics creation
  • Ability to identify common structural problems affecting page indexation on Google & Bing including canonicalization issues and duplicate content threats
  • Excellent written & verbal communication skills required to effectively report results and plan campaigns both internally & externally 
  • Ability to work independently with minimal supervision while also contributing effectively within a team setting when needed
  • Ability to adapt quickly with changes in technology trends and bring innovative ideas for improvements in organic rankings through technical optimizations alone is essential for this role
  • Ability to work in fast-paced environment and effectively prioritize and multi-task
  • Experience delivering client-focused solutions to customer needs with sharp attention to detail
  • Excellent verbal and written communication skills
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Assist with challenging client requests or issue escalations as needed


  • Flexible Paid Time Off (PTO)*
  • Work Remote
  • Company 401k Program
  • Extremely Competitive Bonus Structure*
  • Access to a Large Suite of Digital Marketing Tools & Resources
  • Bi-Yearly Performance Reviews for Pay Raises & Growth Opportunities*
  • All Necessary Equipment to Perform Job Responsibilities*
  • Build a sense of personal and professional accomplishment through data-driven results.