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SEO Manager

  • Date Posted:26 April 2024
  • Agency:The SEO Works
  • Location:Sheffield, UK
  • Workplace:Hybrid
  • Specialism:SEO
  • Job Type: Full Time
  • Applications have closed

The SEO Works are an award-winning provider of digital marketing, websites, and social media services for companies across the UK. We help businesses measure, understand, and maximise their online potential. Our mission is to help our clients get more customers online.

Person Specification

An SEO Account Manager will have an in-depth knowledge of how to conduct SEO campaigns and be more than au fait with the contemporary understanding of SEO best practice and methods.

The individual will be passionate about the subject, always seeking opportunities for self-improvement and learning.

They will demonstrate a logical mind coupled with creative flair, emotional intelligence, and a propensity to communicate clearly both verbally and in writing.

The SEO Works is a professional organisation. We expect all staff to reflect this, therefore the person in this role should be presentable, punctual, demonstrate a friendly and trustworthy demeanor. They should lead by example and embody the company values.

The Main Accountabilities

  • Working directly with clients in planning and implementing SEO campaigns;
  • Client management including regular and comprehensive reporting, phone calls, meetings, and video conferencing;
  • Attending client meetings;
  • Maintaining the company’s high client retention rate by developing and fostering long-lasting client relationships, often at senior levels within the client’s business;
  • Analysis of client website(s) and competitor data to identify opportunities within the given market sector;
  • Analysis and technical auditing of client websites to ensure adherence to current day best practice SEO standards and architecture;
  • Researching and reaching out to websites which could provide links to the client website;
  • Project management of tasks and colleagues when working on collaborative SEO projects.

Job Dimensions

Reporting to the immediate team leader, the SEO Account Manager will be responsible for a portfolio of clients of varying sectors. The role involves running ongoing retained SEO clients, ensuring agreed service levels are maintained and relationships improved positively. The role is largely office-based but occasionally involves independent travel to client premises.

Knowledge and Experience

  • Over 2 years of experience;
  • Excellent knowledge of online marketing and SEO;
  • Demonstrable understanding of technical SEO considerations;
  • Demonstrable understanding of offsite SEO considerations;
  • Ability to research and write clear, professional, and engaging content;
  • Ability to critically appraise client websites;
  • Experience in conducting keyword and competitor research;
  • Experience and knowledge of Google Search Console and Keyword Planner;
  • Good experience of using, interpreting, and administering Google Analytics including advising and implementing on conversion tracking and ROI measurement;
  • Preferable experience with Google Tag Manager and Google Data Studio;
  • Advanced excel / Google sheet skills;
  • Experience of using website Content Management Systems, particularly WordPress;
  • Able to work to deadlines and prioritize and manage time across multiple clients;
  • Able to write and present campaign summaries;
  • Excellent interpersonal, communication, and negotiation skills;
  • Gravitas to hold and direct internal and external meetings;
  • Ability to proactively identify business development opportunities within the client portfolio;
  • Must be a UK resident or work permit holder.