SEO Content Writer

Job Overview: We are seeking a talented and detail-oriented SEO Content Writer to join our team. This individual will be responsible for creating engaging, SEO-optimized content for our ecommerce sites, including product detail pages (PDPs), product listing pages (PLPs), landing pages, and category pages. The ideal candidate is a skilled writer with a strong understanding of SEO best practices, ecommerce content, and how to drive traffic and conversions through high-quality, optimized content. Additionally, familiarity with using generative AI tools to enhance content creation is highly desirable.

Key Responsibilities:

• Write and optimize content for product detail pages (PDPs), product listing pages (PLPs), landing pages, category pages, and more.
• Leverage generative AI tools to assist in content generation, ideation, and optimization, while ensuring human oversight and maintaining content quality.
• Conduct keyword research and use SEO best practices to increase visibility and organic traffic.
• Update and maintain product descriptions, specifications, and other relevant content to ensure accuracy and consistency.
• Implement on-page SEO strategies, such as internal linking and keyword placement, to improve SERP rankings.
• Continuously monitor and optimize content based on performance metrics (e.g., traffic, conversions, rankings).
• Stay up to date with SEO, ecommerce content, and AI-driven writing trends to ensure the content remains current and effective.
• Assist in creating content strategies that improve the overall user experience and drive sales growth.
• Ensure proper formatting, tone, and style for each type of page, maintaining the brand’s voice and style guidelines.

Qualifications: 

• Bachelor’s degree in Marketing, Communications, English, or a related field preferred but not required.
• Proven experience in SEO writing, preferably in the ecommerce industry.
• Familiarity with generative AI tools for content creation (e.g., ChatGPT, Jasper, Copy.ai) and how to integrate AI-generated content responsibly.
• Strong understanding of on-page SEO, keyword research, and Google search algorithms.
• Excellent writing, editing, and proofreading skills.
• Ability to work independently and as part of a team, managing multiple projects with tight deadlines.
• Knowledge of HTML and basic web publishing skills is a plus.
• Analytical mindset with the ability to interpret data and optimize content accordingly.

This position requires a passion for execution, process excellence, a strong focus on customer experience, and the ability to manage and lead a team of professionals. The successful candidate will be a strategic thinker, a creative problem-solver, and possess excellent communication skills. If you have a proven track record of driving exceptional performance, highly effective teams, process improvements/strong operations, then we encourage you to apply.

About Guitar Center

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The Guitar Center Company operates through several business divisions. Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States.  2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast.

E-Commerce brands Guitar Center, Musician’s Friend and WWBW offer online sales of a broad selection of music products. The Music & Arts division operates more than 220 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience.

Why Guitar Center? Here’s just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $65,000- $70,000/yr depending on background and experience.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening.