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SEO Content Executive

Everyone is welcome at M&S. No exceptions. It’s your background, abilities and differences that make you, uniquely you. And when you’re part of M&S, that individuality has the potential to make waves.

This section tells you all you need to know about the position and its responsibilities, outlining everything we hope to see in a successful candidate.


Our online channels are experiencing incredible growth, which shows no signs of slowing. With an online presence in over 100 markets, are you ready to take our digital customer experiences to the next level as we turbocharge Omnichannel & Online?

You’ll also be joining us at an exciting time, as we have ambitious plans to drive online growth and create outstanding omnichannel experiences for our customers, as part of the wider transformation of M&S. If you thrive in ambiguity, enjoy being part of a problem-solving team, and are excited by changes that improve experiences of colleagues and customers, join us!

All the details

What’s in it for you?

Being a part of M&S is exactly that – becoming a part and playing your part. We’re an inclusive, dynamic, exciting, and always evolving business built on core values.

Here are some of the benefits we offer that make working for M&S just that little bit more special…

  • 20% Colleague discount on most things from furniture, fashion and food.
  • A first-class welcome to M&S with a tailored induction and a wide range of training schemes to help with your learning and development. Having options to progress is something we’re proud of at M&S.
  • Competitive holiday entitlement with the potential to buy extra holiday days!
  • Amazing perks and discounts via our M&S Choices website. Including GymSave – that offers up to 25% off Gym Memberships and the option to become an M&S Shareholder using our ShareSave & ShareBuy Schemes
  • Charity Volunteer Day – A paid day away from work to support your chosen charity.
  • A very generous Defined Contribution Pension Scheme and Life Assurance
  • Every colleague at M&S has access to a fantastic range of wellbeing support – this includes access to our 24/7 Virtual GP, PAM Assist to support you & your family as well as many other schemes
  • Family friendly policies to support life’s most important milestones, including parental leave & neo-natal

What you’ll do

This is a fantastic role where you will play a pivotal role in optimising our digital content for search engines and enhancing user experience.

  • Keyword Research and Optimisation – Conduct thorough keyword research to enhance content relevance, optimise on-page elements, including meta tags, headings, and content. Analyse internal linking structures for improved SEO.
  • Content Gap Analysis and Creation – Collaborate with our on-site trading teams to identify content gaps. Create new pages and user journeys optimised for both search engines and users. Enhance existing taxonomies to improve content organisation.
  • Recommendations and Implementation – Take ownership of SEO recommendations. Communicate effectively within the team and implement changes within platforms.
  • Collaboration and Strategy – Work closely with the Assistant SEO Manager for content and devise strategies to enhance performance while aligning with overall objectives.
  • Agency Management – Support management in coordinating with our external copywriting agency.

Who you are

  • An understanding of SEO, and how content impacts SEO visibility and performance.
  • Familiar with the types of pages and content that exist on an eCommerce site, and how these could be optimised for search engines.
  • Project management and co-ordination due to large volumes of content changes and data required.
  • Desirable to understand the impact of content on consumer behaviour and how it drives engagement.
  • Collaborative and able to build great working relationships with many stakeholders, writers, editors, designers, marketing, and web developers. Ability to manage external agencies on a project basis.
  • Ability to communicate ideas clearly, effectively, persuasively to an individual or a group. Excellent grasp of English spelling, punctuation, and grammar.
  • Willing to do self-learning to keep up to date with latest SEO industry news and provide regular updates to the SEO and Stories team on the latest search marketing trends.
  • Data-driven, supporting recommendations with data and monitoring performance impact

Everyone’s Welcome

M&S is ready to push boundaries to lead the retail industry into a greener, speedier, more inspiring digital era. That’s why we’re revolutionising how we work and offering our most exciting opportunities yet. There’s never been a better time to be part of our team. Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact.

We’re an in-person business and have core collaboration days in our Support Centre each week. For most teams, this is 3 working days where we come together to collaborate, innovate, and serve our customers brilliantly.

We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk flexible working.

If you consider yourself to require reasonable adjustments to any part of our recruitment process, we invite you to share those requirements with us when completing your application. We will make every effort to ensure your needs are met to provide a fair and transparent process of assessment.