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Senior Social Specialist

Spirit of a startup, soul of a powerhouse​
We are: Scrappy, Driven, Simple, and more importantly – dreamers.  We are re-imagining what the future will look like with our clients in mind.​

We take pride in our legacy and are committed to constant evolution – our world dictates that now more than ever.  By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.​

Energy and innovation fuel our startup spirit, while our marketplace clout, exclusive partnerships, and global practice capabilities deliver our powerhouse soul for our clients.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description

The Paid Social Senior Specialist is highly experienced in executing social media advertising campaigns, and has a deep knowledge of the ins and outs of these advertising platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn, and TikTok).

This role reports directly to the account Supervisor/Manager, leading implementation of paid social media plans and assuring high quality of work. This individual understands strategy and feels comfortable analyzing large volume of data to extract meaningful insights that guide optimizations.


  • Assisting the Paid Social Supervisor/Manager in the development of media plans to meet client’s goals.
  • Present strategy plans and performance reports to clients.
  • Lead campaign execution approach, with strong alignment between strategy and tactical plans.
  • Educate junior team members on platform best practices.
  • Work closely with vendors, and other external partners to achieve client goals.
  • Ensuring a high quality of work for all deliverables to client.
  • Point of contact for clients and different stakeholders.

Characteristics of Successful Paid Social Specialist:

  • Deep understanding of the intricacies across the main social media-advertising platform.
  • Able to communicate complex solutions to less technical audiences verbally and in writing.
  • Able to anticipate issues and have a solution driven approach.
  • Loves analyzing data and finding key relevant insights.
  • Clearly understand client’s goals and uses that to guide ongoing analysis and recommendations.
  • Team player with a confident “can-do” attitude and an eye on strategy.
  • Constant learner.
  • Pristine attention to details.


  • 3+ years of experience in Paid Social Media buying and planning on multiple social platforms for medium and large size clients.
  • Bachelor’s degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
  • Technical proficiency across social media advertising channels (Facebook/Instagram, Snapchat, Twitter, TikTok, LinkedIn, Pinterest, etc.).
  • Experience presenting data and insights to medium and large audiences.
  • Proven record managing multiple timely delivery and prioritizing projects in highly paced environment.
  • Experience managing working relationships with internal and external partners.
  • Facebook Blueprint Certification, Twitter Flight School, and Snapchat Certification.
  • Proficiency in Microsoft Office, with an advanced working knowledge of Microsoft Excel.

Additional Information

Spark Foundry  is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.  We thank all candidates for their interest in Spark Foundry, however, only those candidates selected for an interview will be contacted