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Senior SEO Executive

  • Date Posted:3 June 2024
  • Employer:PrettyLittleThing
  • Location:Manchester, UK
  • Workplace:On-Site
  • Specialism:SEO
  • Job Type: Full Time

We have a new opportunity in our PLT team for someone who is experience in and passionate about SEO! We’re looking for a Senior SEO Exec to join our Digital Marketing department at PrettyLittleThing to support with driving the brands optimisation strategy.

The position would suit an individual with experience in a Search Engine Optimisation role (agency or client side), who is looking for an opportunity further develop their career by joining a fast paced and growing business.

What you’ll be doing

  • Grow Organic traffic & revenue in line with forecasts & business objectives; Improve rankings and visibility for core target keywords.
  • Working autonomously on elements of the Organic Search strategy and reporting back into SEO Managers.
  • Conduct in-depth on-site and off-site analysis on PLT to identify issues/areas of improvement and provide strategic solutions.
  • Perform regular keyword research in-line with business objectives and seasonality to identify new areas for growth.
  • Day-to-day optimisation of categories, sub-categories and campaigns in line with seasonality and key customer trends.
  • Communication to team and wider management on weekly/monthly results to show the impact of work.
  • Help manage junior members workload and input into training/development.
  • Carry out methodical analysis of key competitors the market to identify on-site and off-site opportunities for growth.
  • Work with key stakeholders across the Marketing team and wider business to develop and implement regular Content Marketing campaigns to drive brand/non-brand visibility. 
  • Keeping up to date with new SEO developments, informing the rest of the team and key stakeholders to drive early adoption.

Working with us

As a fast-paced business we are looking for someone who thrives in an environment that can sometimes have tight deadlines. Having the ability to prioritise and manage time is essential when working for multiple departments within the business. We’re always trying to push boundaries and try new things, whether that be ways of working or learning a new skillset, we want you to actively take initiative and keep your skills as current as possible. We’re here to empower people and give them the freedom to learn and grown in their roles and are looking for someone to share the same passion and creativity as we do.

More about you

  • Great time management skills to ensure tasks get delivered to deadlines, but at the same time are adaptable to changes in business requirements.
  • Detail orientated; all work delivered to a high standard with no need for amends, always ahead at spotting trends and commercial wins for the business.
  • Great industry knowledge and always keep up-to-date with what’s going on.
  • You’re approachable to the whole team and are always ready to help and support.
  • You bring your best every day and always act in a professional and approachable manner.
  • Support the Assistant Manager(s) and Manager(s) with projects, reporting, on-boarding of new tools/software/sites etc.
  • Maintain strong team communication, be the ‘go-to’ person for junior members and new starters to come to with questions.
  • You build relationships with different stakeholders around the business i.e Digital, Marketing, Buying, eCommerce, Bi and IT.
  • Trusted to run with pieces of work/projects/meetings on your own with minimal input from managers/other Senior Execs.
  • A solid understanding of Search Engine Optimisation and the wider Digital Marketing field.
  • Strong copywriting skills.
  • Experience of working with all common Microsoft packages & strong Excel skills.
  • Excellent analytical skills, with an ability to generate key insights and reports.
  • Experience with using a variety of Search Engine Optimisation tools & platforms such as  Botify, Lumar, Screaming Frog, SEMrush, Sistrix & AHREFS.
  • Strong knowledge/experience of working with HTML.
  • Experience of dealing with multiple stakeholders.
  • Experience of working with Google Analytics.

Why join us

PLT Perks

We know that as a company we are only as good as the people that we employ. We know our employees work tirelessly to make PLT the success it is today and in turn, we offer them some amazing benefits:

  • 25 days holiday plus bank holidays
  • Discretionary bonus scheme
  • 5% employer pension contribution
  • Company share scheme
  • Flexible working hours
  • Late start, early Friday finish
  • 4 x life assurance
  • Free parking
  • Free gym membership and classes on a daily basis including yoga, PT classes and sound relaxation
  • Employee assistance programme including 24-hour confidential helpline
  • 40% discount across 8 brands, 20% discount on Debenhams
  • Discount portal
  • Free fruit & tea/coffee
  • Subsidised cafe
  • Learning and development support and opportunities both internally and externally
  • Payday drinks monthly and ad hoc events throughout the year
  • As well as the great perks and benefits listed above upon joining you will also have access to several flexible benefits on our Reward Platform “Beyond” such as cycle to work, healthcare cash plan and technology loans