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Senior Paid Search Manager

  • Date Posted:
  • Employer:Justworks
  • Location:New York, NY, USA
  • Workplace:On-Site
  • Specialism:Paid Media / PPC / SEO
  • Job Type: Full Time
  • Salary:$155,500 to $171,050 USD / Year
  • This position has been filled

Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset – our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We’re united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

If this sounds like you, you’ll fit right in.

Who You Are

We’re looking for a highly analytical and technical paid search expert to join our Paid Media team and lead our PPC program. You will be responsible for the campaign creation, management, and optimization of Justworks’ PPC campaign to hit aggressive growth targets. You will analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns, and build new ones. You’re a strong individual contributor, but are skilled at collaborating with marketers, copywriters, finance and key sales and product partners across the organization. The ideal candidate has a track record of building and managing PPC programs, being laser focused on driving impactful revenue outcomes.You will report to the Director, Growth Marketing and Advertising.

What You Will Work On

  • Lead PPC campaign strategy and optimize performance, adjusting bidding strategies, ad copy, and targeting parameters to improve conversion rates, build quality pipeline, and achieve KPIs
  • Effectively manage and optimize a multi-million dollar advertising budget to maximize ROI and achieve set KPIs
  • Conduct keyword research and analysis to optimize PPC campaigns, ensuring high-quality traffic and pipeline creation
  • Develop a deep understanding of our data and metrics, test & iterate, instill analytical rigor as the basis for decision making
  • Build effective cross-functional partnerships with marketing operations, analytics, website marketing, SEO, content marketing, product, sales and finance
  • Optimize attribution methodologies, model and forecast ROI, and build testing plans to improve campaign performance and identify opportunities for growth investments
  • Recommend landing page strategies and consult on landing page planning and optimizations
  • Confidently and clearly communicate campaign outcomes, insights, and recommendations to key stakeholders

How You Will Do Your Work

As Senior Paid Search Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

  • Business insight– applying knowledge of business and the marketplace to advance the organization’s goals
  • Functional expertise-subject matter expertise of specific function(s), including knowledge of principles, practices, and domain knowledge.
  • Nimble learning-actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
  • Adaptability-the ability to adjust your approach or actions in response to changes in your external environment.
  • Clear communication-the ability to articulate thoughts and express ideas effectively using oral, written, visual and non-verbal communication skills, as well as listening skills to gain understanding.

Qualifications

  • A minimum of 8+ years working in digital media with a proven track record of scaling and optimizing a PPC program
  • At least 2+ years B2B experience, ideally SMB focused
  • Proven track record of managing media budget to revenue goals and efficiency metrics
  • Deep hands-on-keyboard experience managing a paid search program
  • Exceptional quantitative and analytical skills are essential. Must have ability to interpret and organize data and identify actionable insights
  • Comfortable with marketing technology stack and an understanding of campaign & attribution data flows and processes
  • You have deep expertise in Google Analytics, CRO, and A/B Testing
  • Confident presenter and storyteller who can effectively convey POVs, results, and strategies to internal teams and stakeholders
  • Experience and enthusiasm for collaboration with cross-functional teams and forming successful relationships with stakeholders throughout the company
  • A constant learner, with strong knowledge of the media landscape
  • Experience in Salesforce CRM, SQL, Tableau, strongly preferred

The base wage range for this position based in our New York City Office is targeted at $155,500.00 to $171,050.00 per year.

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location.  Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status.