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Senior Paid Media Executive

  • Date Posted:10 June 2024
  • Agency:RocketMill
  • Location:Brighton/London, UK
  • Workplace:Hybrid
  • Specialism:Paid Media
  • Job Type: Full Time

Reporting to your Paid Media Manager you will support them across a portfolio of paid media campaigns – focusing on Paid Search and Paid Social but affording the opportunity to expand into Display, Native and Addressable Media.

Your role is to support the planning and delivery of campaigns within your portfolio. This is a hands-on role that requires a mathematical and analytical mind with a focus on building and optimising campaigns across multiple platforms.

Work remotely, or in our London and Brighton offices

Key responsibilities

  • Keyword research
  • Audience planning
  • Account structure planning & idea generation
  • Shopping feed setup
  • Bid management and campaign adjustments
  • Analyze campaign performance and key on-site metrics.
  • Suggesting next steps to improve campaign performance
  • Devising strategies for search and social campaigns
  • Auditing accounts confidently
  • Analyze campaign performance and key on-site metrics

Essential skills

  • At least 2 years’ experience in digital marketing campaign management
  • Experience being the lead on media campaigns
  • Have passed the following exams: Google Ads Search Fundamentals, Google Ads Display, Google Ads Measurement, Google Ads Video, Shopping Ads, Google Ads Apps and Advanced Google Analytics.
  • Facebook Blueprint certification
  • A strong understanding of bid/budget management strategy
  • A strong understanding of attribution models and the ability to guide clients on what works best for them as a business
  • Comfortable using Google Ads Editor
  • Ability to analyze campaign performance and key on-site metrics using Google Analytics

Desirable skills

  • Previous experience working within an agency or client team environment
  • Any experience with Snapchat Ads Manager, Twitter Ads, LinkedIn Ads Manager and any Display DSPs.
  • Experience using the Google Marketing Platform (Search Ads 360, Display and Video 360, Analytics 360 etc.)
  • Experience pitching paid media campaigns to potential clients

What’s in it for you?

  • Work on exciting brands
  • Quarterly profit share
  • Gym membership or medical plan
  • Cycle to work and Tech scheme
  • A personal development plan & budget
  • 24 days holiday (rising to 30) + bank holidays and sabbaticals
  • A pension, contributed to by us
  • Enhanced Maternity, Paternity or Adoption Pay