We are looking for a capable marketing communications expert to join the London Elects team that runs the Mayor of London and London Assembly elections for the Greater London Authority (GLA).
You’ll lead a marketing communications campaign to inform London’s electorate about the upcoming elections and ensure electors have the information they need to vote. It’s an impartial campaign across the full marketing mix, including online, traditional offline channels and social media customer/citizen service to Londoners. You’ll have experience working with media, creative and research agencies/teams to plan and deliver integrated marketing communications campaigns.
As the Senior Marketing Officer (Elections):
- you’ll develop, plan and manage a consumer-focused marketing communications campaign for the 2024 Mayor of London and London Assembly elections
- you’ll be required to work closely with partners, including the Electoral Commission, 32 London boroughs and the City of London, TfL marketing colleagues, our internal creative team and creative freelancers, our research and media agencies as well as media owners
- you’ll also support the Senior Elections Delivery Manager with communications materials, including the elections booklet that is delivered to every London voter as well as communications touch points at London’s polling stations
- you’ll sit in the London Elects team at the GLA and will report to the Head of Marketing Communications (Elections).
If you have significant experience of running marketing communications campaigns and ideally have an interest in elections and the democratic process, we would be delighted to hear from you.
- Develop and deliver an integrated marketing and communications campaign for the 2024 Mayor of London and London Assembly Elections ensuring that all work contributes to the London Elects objectives.
- Take a rigorous approach to campaign planning and management, ensuring that objectives are clearly defined, and appropriate performance management processes are in place, propositions are based on consumer behaviour and need, appropriate channel strategies, online and offline are defined and effective project management processes are in place throughout the entire campaign lifecycle.
- Through thorough research and analysis of consumer behaviour, and the communications landscape, ensure that all campaign assets are appropriate for the audiences that we are trying to reach and that we champion the consumer in all our work. This will involve generating, editing, and proofing copy as appropriate on offline and online channels.
- Contribute to the marketing evaluation programme – reporting on marketing performance on a short and long term, and the effectiveness of social, email and visual channels.
- Support the Head of Marketing Communications (Elections) to implement the marketing and communications strategy including digital across social media, email, visual channels, and emerging technologies.
- Act as an effective account manager, working closely with the London Elects team and other stakeholders (e.g., the London boroughs, the Electoral Commission, and partners – media agency, research agency, creative team/freelancers) to integrate the work of the Marketing and Communications team into the planning activities of the wider programme, as appropriate.
- Work closely with other GLA and London Elects teams, including Creative, Marketing, Research, Digital, Digital Communications and Press/Media to ensure efficient and effective delivery across all disciplines.
- Manage resources allocated to the job in accordance with the Authority’s policies and code of Ethics and Standards.
- Realise the benefits of London’s diversity by promoting and enabling equality of opportunities, and promoting the diverse needs and aspirations of London’s communities
- Realise the benefits of a flexible approach to work in undertaking the duties and responsibilities of this job and participating in multi-disciplinary cross-department and cross organisational groups and tasks teams.
Technical Requirements/ Experience/ Qualifications
- Experience of developing and delivering marketing communications campaigns in a high-profile environment. A recognised marketing qualification desirable but not essential
- Understanding of a socially and politically sensitive organisation and the role of marketing communications professionals within this context.
- Previous Elections experience or demonstrated interest in elections/the democratic process desirable but not essential
Building and Managing Relationships
…is developing rapport and working effectively with a diverse range of people, sharing knowledge and skills to deliver shared goals;
Level 2 indicators
- Develops new professional relationships
- Understands the needs of others, the constraints they face and the levers to their engagement
- Understands differences, anticipates areas of conflict and takes action
- Fosters an environment where others feel respected
- Identifies opportunities for joint working to minimise duplication and deliver shared goals
….is consulting with, listening to and understanding the needs of those our work impacts and using this knowledge to shape what we do and mange others’ expectations
Level 2 indicators
- Seeks to understand requirements, gathering extra information when needs are not clear
- Presents the GLA positively by interacting effectively with stakeholders
- Delivers a timely and accurate service
- Understands the differing needs of stakeholders and adapts own service accordingly
- Seeks and uses feedback from a variety of sources to improve the GLA’s service to Londoners
Communicating and Influencing
…..is presenting the information and arguments clearly and convincingly so that others see us as credible and articulate and engage with us;
Level 2 indicators
- Communicates openly and inclusively with internal and external stakeholders
- Clearly articulates the key points of an argument, both in verbal and written communication
- Persuades others, using evidence based knowledge, modifying approach to deliver message effectively
- Challenges the views of others in an open and constructive way
- Presents a credible and positive image both internally and externally
Planning and Organising
……is thinking ahead, managing time, priorities and risk and developing structured and efficient approaches to deliver work on time and to a high standard
Level 2 indicators
- Prioritises work in line with key team or project deliverables
- Makes contingency plans to account for changing work priorities, deadlines and milestones
- Identifies and consults with sponsors or stakeholders in planning work
- Pays close attention to detail, ensuring team’s work is delivered to a high standard
- Negotiates realistic timescales for work delivery, ensuring team deliverables can be met
Responding to pressure and change
….is being flexible and adapting positively, to sustain performance when the situation changes, workload increases, tensions rise or priorities shift
Level 2 indicators
- Maintains a focus on key priorities and deliverables, staying resilient in the face of pressure
- Anticipates and adapts flexibly to changing requirements
- Uses challenges as an opportunity to learn and improve
- Participates fully and encourages other to engage in change initiatives
- Manages team’s well being, support them to cope with pressure and change
The GLA Competency Framework Guidelines further detailing each competency and the different level indicators can be found here: GLA competency framework
This role is based at London Fire Brigade’s Head Office (Union Street SE1 0LL) but the post holder will also be required to work from City Hall, in the Royal Docks (Kamal Chunchie Way, London, E16 1Z) if required.
GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.
London’s diversity is its biggest asset, and we strive to ensure our workforce reflects London’s diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith, or disability.
We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce. We are a disability confident employer who guarantee an interview to any disabled candidate who meets all of the essential criteria.
We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share.
In addition to a good salary package, we offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.
Application closing date: Sunday 28 May 2023 at 23:59