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Senior Marketing Associate

  • Date Posted:
  • Recruiter:Informa
  • Location:Singapore
  • Workplace:On-Site
  • Specialism:Email Marketing / SEO / Social Media
  • Job Type: Full Time
  • This position has been filled

Informa Tech, part of the FTSE100 Informa Group, is a market leading provider of B2B Information Services to the world’s Information & Communication Technology (ICT) community.

We are now recruiting for a Senior Marketing Associate on a permanent basis in Singapore.

Job Description

Partnering with Marketing leadership in Market Pillar, contributes to the conversion of client prospects to monetised clients, seeking to convert a qualified client prospect to a marketing qualified lead (MQL) for Brand & Demand (Advertising, SPEX, Marketing Services) or to a marketing qualified lead (MQL) for Intelligence & Advice, and equally for the retention of paid customers and/or promoting subscription renewals. Responsible for SEM and SEO campaigns.

Areas of Responsibility & Accountability:

  • Contribute to the creation and execution of marketing campaigns, or to create and execute their own plans, to grow target audience and/or client databases, drive consent to market and encourage target prospects to engage with relevant Informa Tech content, principally Event, Media, Community and Research content, including:-
  • Develop and execute innovative and dynamic marketing strategies to drive ROI.
  • Define and develop best practice for content creation, distribution and tracking.
  • Management, creation and execution of client facing newsletters.
  • Build and execute Prospect customer engagement e-mail marketing activities.
  • Manage day to day social platforms; contribute to the social media strategy, execute all planned social posts and manage the LinkedIn and Twitter platforms.
  • Manage website updates (ongoing updates and uploads).
  • Participation in project management activity; partnering with colleagues to collate content for projects.
  • Ensure that all market facing materials is on brand. Responsible for monitoring activity, tracking and interpreting KPIs/metrics and reporting back to the business.
  • Develop an in depth understanding of the market, target audience and behaviours and ensure content strategies and plans are aligned to targeted demographics.

Best practice/measuring performance/innovation & product development:

  • Contribute to best practice marketing environment, driving efficiency and effectiveness. Utilise the Marketing Excellence tools and approach. Driving for continuous improvement.
  • Maximises usage of Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements.
  • Tracks and monitors channel performance and ROI of spend incorporating insight and lessons learned into campaigns regularly during the campaign cycle.
  • Contributes to reporting processes and providing weekly KPI reporting.
  • Collaborates with colleagues within the Market Pillar and beyond with a customer first focus.


  • Marketing experience an advantage. Demonstrates the ability to understand the competitive landscape, target audiences, brand propositions and key messages.
  • Competent in building and maintaining relationships and understanding customer needs.
  • Is able to manage stakeholders internally and externally.
  • Strong collaboration and communication skills written, verbal, and presentation.
  • Prior experience of managing project activity, ability to prioritise and manage time efficiently.
  • SEO and SEM experience.
  • Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and assume greater responsibility.
  • Can-do attitude and a focus on delivering results