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Senior Manager, Website Analytics

  • Job Reference:16120
  • Date Posted:
  • Employer:Guitar Center
  • Location:Westlake Village, CA, USA
  • Workplace:On-Site
  • Specialism:Analytics / PPC / SEO / Social Media
  • Job Type: Full Time
  • Salary:$145,000 - $160,000 USD / Year
  • Applications have closed

The Guitar Center Company is a leading retail and is committed to delivering exceptional products and services to our diverse customer base. With a strong focus on innovation and customer satisfaction, we strive to be at the forefront of the retail industry.

Position Overview:

We are seeking a highly skilled and experienced Senior Manager of Website Analytics to join our dynamic team. The ideal candidate will be responsible for leading and managing the website analytics function, driving insights to optimize our online presence, enhance user experience, and maximize online sales.

Leadership and Strategy:

  • Develop and execute the strategic vision for website analytics, aligning it with overall business objectives.
  • Collaborate with cross-functional teams to integrate analytics into decision-making processes.
  • Lead and mentor a team of analysts, fostering a culture of continuous learning and development.
  • Allocate resources effectively to meet project timelines and business goals.

Product Knowledge Focus: 

  • Identify opportunities to enhance the online customer experience through data-driven insights.
  • Implement and oversee CRO initiatives to increase conversion rates across the website.
  • A/B testing, multivariate testing, and other experimentation methodologies to improve website performance.
  • Monitor and analyze e-commerce metrics, including cart abandonment, checkout funnel analysis, and transactional data.
  • Establish and maintain data governance policies to ensure the accuracy and reliability of website analytics data.
  • Provide insights to optimize the online sales process and increase revenue.

Performance Measurement:

  • Utilize advanced analytics tools to analyze website performance, customer behavior, and traffic patterns.
  • Generate regular and ad-hoc reports for key stakeholders, presenting actionable insights and recommendations.
  • Work closely with marketing, IT, product, and other relevant teams to understand business requirements and deliver impactful insights.

Collaboration and Communication:

  • Collaborate with UX/UI teams to implement changes that improve website usability and conversion rates.
  • Collaborate with IT teams to implement and enhance data tracking mechanisms.
  • Effectively communicate complex analytical findings to non-technical stakeholders.

To join our band, you’ll need the following experience

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5+ years experience in SEM, with a focus on e-commerce and retail environments.
  • In-depth knowledge of Google Ads, Bing Ads, and other SEM platforms.
  • Advanced proficiency with Excel.
  • Deep understanding of automated search bidding strategies including tROAS
  • Excellent communication and collaboration skills.
  • Demonstrated ability to manage budgets and achieve ROI targets.
  • Up-to-date knowledge of industry trends, search engine algorithms, and digital marketing best practices.
  • Google Ads and Bing Ads certifications.
  • Experience with e-commerce platforms and analytics tools.
  • Familiarity with SEO best practices.
  • Previous experience in team management and leadership.

Why Guitar Center? Here’s just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave–take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $145,000 – $160,000/yr depending on background and experience.

This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!