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Senior Director, Digital Marketing & Social Strategy

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Sr. Director, Digital Marketing & Social Strategy

A little bit about our team:
The mission of the Warner Records Digital Marketing team is to drive fandom, music consumption, D2C purchases and social conversation/engagement using innovative digital marketing strategies. The team is responsible for all aspects of an artist’s digital presence including digital narrative development, digital advertising, social content ideation, influencer campaigns, digital advertising, CRM, social/digital partner activations, content seeding, websites, etc.

We work directly with the artists to translate the vision of their music into groundbreaking digital campaigns and provide in-depth creative consulting geared toward growing a highly engaged fanbase.

Your role:
This role will oversee high level digital marketing campaigns at Warner Records. The position will be responsible for developing campaigns that build artist social followings and engagement, and drive music consumption. You will be a digital expert in all things social as well as know the leading industry standards for digital marketing in music. The role will also oversee the Warner Records socials at the highest level and have 1-2 direct reports.

Here you’ll get to:

  • Supervise the development and execution of high-level groundbreaking digital marketing campaigns and build growth strategies for both established and developing artists in the Music space, leading to follower growth and consumption
  • Monitor campaigns in real-time, making recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic
  • Oversee the Warner Records Socials with the goal to drive consumption and streaming for our artists while creating a cutting edge narrative around releases and pop-culture moments
  • Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity, to build cohesive cross-platform campaigns
  • Be responsible for the day-to-day social media strategy, website, and CRM strategies for a designated roster of artists and the Warner Records social accounts with a focus on driving fandom, engagement, and music consumption
  • Use expert-level knowledge of social platforms and social content strategies when partnering with artists and management to craft a social narrative and content strategy that elevates their brands and drives fandom, cultural conversation and music consumption
  • Work with artist management and internal departments to develop and maintain an editorial calendar across all social platforms
  • Partner with internal creatives and external creators to develop high-performing short-form content for Warner Records artists
  • Partner with the VP of Paid Media Strategy, Operations and Audience Growth to develop and execute paid media campaigns and CRM strategy for each artist
  • Work with our Insights team to profile our online audiences, building digital marketing strategies based on that demographic and psychographic data
  • Build and maintain relationships with social media platform representatives and participate in regular update meetings
  • Manage online budgeting market spends

About you:

  • Minimum of 10 years professional experience in digital/social media marketing, direct to consumer marketing, and/or related fields
  • Must have experience managing direct reports in a leadership role
  • Outstanding organizational skills, verbal and written communication skills, and expertise in social media content strategy
  • Passion for fan-focused digital strategies with a problem-solving attitude to see projects through completion
  • Ability to excel in a fast-paced, tight timeframe, and team-oriented environment
  • Knowledge on how to “move the needle” online, be it driving consumption, engagement, or growth
  • Leadership experience in team discussions and client meetings
  • Impeccable follow-up and follow-through
  • Experience in managing social label or brand accounts
  • A deep professional understanding of interactive technologies and communication tools, including: TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, Email/CRM strategy

We’d love it if you also had:

  • Managing direct reports in a leadership role
  • Bachelor’s degree or equivalent experience
  • Photoshop, Illustrator, or other graphic design knowledge
  • Experience using project management software such as Monday and Asana
  • Understanding of social media analytics and posting tools such as Chartmetric and YouGov
  • Short Form content strategy experience

About us:
Warner Records is home to some of the most influential and innovative artists of our time. Its reputation and extraordinary roster of new and established recording artists is unparalleled, and its collective influence on pop culture is without precedent. With a visionary approach toward discovering and nurturing musical talent, the Warner Records family of labels is currently home to an impressive generation of major artists.

As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide.

Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.