Senior Digital Marketing Officer

The Organisation

The Royal Parks (TRP) is a charity created in March 2017. We manage over 5,000 acres of diverse parkland, rare habitats and historic buildings and monuments in eight Royal Parks across London. These are: Hyde Park, Kensington Gardens, The Green Park, St James’s Park, The Regent’s Park and Primrose Hill, Greenwich Park, Richmond Park and Bushy Park, along with many more important public spaces that attract a combined 77 million visits each year.

We also manage other important public spaces including Brompton Cemetery and Victoria Tower Gardens. Our eight Royal Parks and other public spaces are among the most visited attractions in the UK with 77 million visits every year.

We are now looking for a Senior Digital Marketing Officer to join us on a full-time, permanent basis.

The Benefits

• Salary of £30,000 – £36,000 per annum, depending on experience
• 26 days’ annual leave plus public holidays, increasing to 29 days after 3 years’ service
• Pension scheme (3% employee contribution; up to 10% employer contribution)
• Private medical insurance and healthcare cash plan
• Employee assistance programme and access to mental health first aiders
• Learning and development opportunities
• Cycle to work scheme
• Offices in a beautiful location
• Hybrid working options

This is a terrific opportunity for an experienced and talented marketing professional to join our organisation and promote some of London’s most iconic spaces.

In this key role, you will have the chance to expand upon and hone your skills and fill your portfolio with a variety of interesting and diverse projects. With an excellent benefits package and the chance to work in some of the most beautiful areas London has to offer, your work/life balance will never have been better.

Your efforts will be central to the widespread enjoyment of our picturesque parks, ensuring our healthy and safe recreational activities are no secret!

The Role

As the Senior Digital Marketing Officer, you will create and deliver a range of marketing campaigns and initiatives to support our fundraising and campaigning objectives.

Increasing our brand awareness and marketing through fantastic content creation, you will optimise SEO through blog content, oversee our digital marketing and contribute to our overall marketing strategy.

You will implement digital user journeys that result in cost-efficient data acquisition and sales conversions via all digital channels. Supporting the marketing needs of our public facing teams, you will periodically review all activity and make clear recommendations for optimisation and improvement.

Additionally, you will:

• Research marketing channels to reach new audiences
• Produce copy and publish digital content,
• Manage campaign budgets and assist with setting the annual budget
• Manage relationships with digital agencies and suppliers
• Contribute to events

About You

To be considered as our Senior Digital Marketing Officer, you will need:

• Experience in creating and executing integrated marketing campaigns, plans and content
• Demonstrable experience of creating and evaluating successful digital marketing initiatives and campaigns that support fundraising or income generation
• Demonstrable experience in using digital tools and processes to analyse results and amend campaigns accordingly
• Copywriting skills for print and digital platforms, with the ability to adapt to a wide range of audiences
• Good understanding of communications and marketing functions
• A strong understanding of audience segmentation
• Excellent IT skills, including operational use of the Microsoft Office suite, databases, CMS, internet, email marketing systems and social media channels

Experience in a customer facing role, engaging and liaising with visitors, participants, audiences and/or volunteers would be beneficial.

Experience working or volunteering in charities and or social enterprises from the heritage, wildlife, conservation, education and/or wellbeing sectors would also be advantageous.

Other organisations may call this role Marketing Executive, Marketing Content Officer, Brand Marketing Officer, or Marketing Officer.

The Royal Parks is strongly committed to creating a diverse and inclusive workplace and is an equal opportunities employer. We value diversity and encourage applications from candidates from all backgrounds. We believe that the more inclusive we are, the better our work will be.

So, if you’re keen to join us as the Senior Digital Marketing Officer, please apply via the button shown. Successful candidates will be appointed on merit.