Are you a strategic digital marketing expert, who has a passion for testing and measurement? Do you want to use your digital marketing knowledge to make a difference to the lives of seriously ill children? Then this is the job for you!
This is a vital role at GOSH Charity, as we deliver our marketing and communications strategy with digital a critical enabler. You will need an analytical eye and an ability to see the bigger picture, to spot trends and embed insight into campaign strategy. A hands-on approach is essential, and we are looking for someone who is just as excited about the technical delivery of the role as the strategic elements.
About the team
The Senior Digital Marketing Manager sits within the Digital Marketing team which is made up of Digital Marketing and the Charity Website. The Digital Marketing team sits within the wider Marketing and Communications directorate.
You will have experience in multi-channel marketing campaigns – integrating online and offline, as well as consistency across digital channels. The successful candidate will have good understanding of and an ability to operate in a multi-channel digital environment, which appreciation of the importance and strength of each channel, as well as how to integrate to yield stronger results.
Working in collaboration with teams across the organisation, you lead a team responsible for delivering coherent and effective digital marketing campaigns. This will include setting ambitious digital KPIs, measuring our performance against these, and translating this into insight-driven recommendations for fundraising and brand campaigns.
The ideal candidate will have:
- Experience creating insight driven digital marketing plans and media forecasts. Setting digital KPIs and objectives for different channels and audiences.
- Experienced in planning multi-channel campaigns which include paid social, paid search, video and display. With experienced and working knowledge of Google Analytics.
- Experience in email marketing principles, including best practice for user journeys, automation and testing.
- Experience in planning with a wider Marketing and Communications function, producing and overseeing high quality response to brief decks which include Brand, Offline and PR.
- Strong stakeholder management and exceptional influencing skills
About the Charity
Every day brings new challenges at Great Ormond Street Hospital (GOSH). Every day, over 600 seriously ill children from across the UK arrive for life-changing treatments. Every day, young lives hang in the balance as patients, families and staff battle the most complex illnesses. And every day, the brightest minds come together to achieve pioneering medical breakthroughs that change the lives of thousands of children – and change the world. This extraordinary hospital has always depended on charitable support to give seriously ill children the best chance to fulfil their potential. Without donations, Great Ormond Street Hospital Charity can’t help fund ground-breaking research, advanced equipment, child and family support services, and the rebuilding and refurbishment of wards and medical facilities. Our staff help to raise these vital funds for the hospital. A better future for seriously ill children starts with you.
Our commitment to Equality, Diversity and Inclusion
A more diverse workforce will enable us to deliver even more impact and we particularly encourage applications from communities which are under-represented in the charity. This includes people from ethnically diverse backgrounds, disabled people or those with long-term conditions, LGBTQ+ communities, and those from less advantaged socioeconomic backgrounds. Further information on our EDI strategy can be found here.
As a Disability Confident Committed Employer we are more than happy to make reasonable adjustments wherever possible throughout the recruitment process. For more information on this please contact firstname.lastname@example.org
Please refer to the full job description for full information.
How to apply
Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete.
Closing Date: 23rd November 2023
We reserve the right to close the role prior to the closing date, should suitable applications be received. Therefore you are encouraged to apply right away, to avoid disappointment.
Due to the large number of applications we receive, we are unfortunately only able to inform shortlisted candidates of the outcome of their application. If you do not hear from us within two weeks of the closing date, please assume that you have been unsuccessful on this occasion. If your application is not successful, we hope that you will not be discouraged and will still apply for other suitable vacancies in the future.