Senior Digital Marketing Analyst

Job Details

The Senior Digital Marketing Analyst plays a crucial role in tracking, collecting, visualizing, and interpreting data to measure and optimize digital marketing performance.

This role requires a highly skilled, hands-on digital marketing analyst who is deeply immersed in data analysis, reporting, and insights generation. The ideal candidate will be a self-sufficient expert who can step into the role and immediately contribute high-quality analysis and recommendations.

This role requires a balance of technical expertise, strategic thinking, and strong communication skills to translate complex data into actionable insights for clients and internal teams.

As part of a data-driven agency, this role goes beyond standard reporting. It demands a proactive, high-performing professional who independently identifies insights, uncovers campaign optimization opportunities, and ensures that data-driven decisions drive marketing success.

The ideal candidate is comfortable being hands-on with data, executing advanced analytics, and providing actionable recommendations without waiting for direction.

The senior analyst will serve as a subject matter expert (SME) for multiple clients, maintaining direct relationships and collaborating with internal teams to ensure data-driven marketing strategies.

This role strongly emphasizes paid media analytics, requiring expertise in paid media channels, including paid search, paid social, and programmatic advertising platforms.

This is a hybrid role, requiring three days per week in our NYC office.

Responsibilities:

• Track and analyze the effectiveness of paid media campaigns across, search, display, social, video, and programmatic channels, providing actionable insights to improve ROI.
• Assess the performance of digital marketing initiatives holistically; identifying trends, anomalies, and optimization opportunities across multiple marketing platforms.
• Create and present high-impact reports, data-driven insights, and strategic recommendations for clients on paid search (ex. Google Ads), paid social (ex. Meta Ads, LinkedIn, TikTok), and programmatic campaigns to assess performance and provide optimization recommendations.
• Act as an SME for client accounts, guiding best practices in digital analytics, campaign measurement, and optimization strategies.
• Serve as the primary analytics resource for multiple external clients and internal teams, translating complex data findings into clear, compelling insights and helping drive optimizations that impact client success.
• Track, analyze, and synthesize digital marketing performance across paid search, paid social, programmatic, and organic channels. Conduct deep-dive analyses to uncover key performance drivers, assess attribution models, and develop actionable optimization strategies.
• Maintain the digital analytics reporting environment to ensure clean, accurate, and actionable data for decision-making.
• Define key performance indicators (KPIs), build dashboards using tools like Google Analytics, Looker Studio, Power BI and others to automate reporting process.
• Ensure correct data tracking implementation through tag management tools such as Google Tag Manager and manage naming convention processes to ensure smooth integration with reporting.
• Conduct A/B testing, user journey analysis, personalization, and conversion tracking efforts to improve digital marketing performance.
• Provide predictive analytics and trend forecasting to guide digital marketing investment decisions and campaign planning.
• Contribute to implementing and using AI-driven marketing analytics technologies and automation tools.
• Monitor industry trends, competitor strategies and emerging digital marketing technologies to inform strategy adjustments.

Qualifications:

• Bachelor’s degree in marketing, statistics, business, economics, or a related quantitative discipline. A minimum of 4+ years of experience in marketing analytics, digital analytics, or a related field, with a strong focus on hands-on data analysis, reporting, and insight development.
• Must have hands-on experience analyzing paid search, paid social (Meta Ads, LinkedIn, TikTok), and programmatic campaign performance.
• Proficiency with digital analytics platforms such as Google Analytics 4, and Adobe Analytics.
• Strong experience using dashboarding tools (ex. Microsoft PowerBI, Looker Studio, Datorama) to create compelling data visualizations.
• Ability to translate complex analytical findings into clear, compelling insights for non-technical stakeholders, ensuring recommendations are strategic and actionable.
• Experience not just in reporting, but in providing strategic, business-oriented insights to guide marketing and media decision-making.
• Demonstrated ability to ensure data integrity, accuracy, and precision in all reports and dashboards.
• Must be able to identify and address issues independently, rather than waiting for direction.
• Basic experience with SQL, Python, or R is preferred/not required, with a strong emphasis on candidates who are eager to learn and apply technical skills.
• Familiarity with AI-driven analytics, marketing automation, and emerging technologies is preferred.
• Strong ability to manage multiple client relationships, act as a trusted analytics advisor, and collaborate with internal teams to drive success.