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Senior Brand Marketing Manager

  • Job Reference:10068673
  • Date Posted:
  • Recruiter:Disney
  • Location:London, UK
  • Workplace:Hybrid
  • Specialism:Brand / Content Marketing
  • Job Type: Contract
  • Duration:Maternity cover

This is an FT maternity cover role which requires you to be in the office 4 days per week.

You will be responsible for the development of UK marketing strategies and best in class campaigns for Disney+, at both an overarching brand level and IP specific executions. The focus, and measurement of success, is to build brand awareness, understanding and consideration of Disney+, and awareness and excitement of high priority content drops, to help drive, in partnership with the performance & retention teams, sign ups, subscribers and loyalty. You will manage the UK marketing team day to day, and report to the Director, EMEA & UK Content Marketing. You will manage the day to day relationships with media & creative agencies as well as more broadly being the point of contact for all lines of business within Disney.

The Opportunity and Responsibilities:

  • Develop industry leading, insight driven, innovative & effective marketing strategies for Disney+ at a brand and specific IP level, ensuring they are aligned to and are effectively driving broader business goals.

  • Oversee the development, execution & delivery of all UK brand and content marketing campaigns, on time and on budget.

  • Build relationships with key media partners to access new opportunities, beta projects, improved reporting and audience data opportunities.

  • Work closely with Performance, Promotions and Retention teams to ensure UK strategy and plans are aligned and integrated

  • Planning and management of UK annual plan, including annual UK brand and content marketing budget.

  • Management of UK marketing team (managers, supervisors, coordinators, interns), including two direct reports (brand marketing managers)

  • Management of the UK media agency.

  • Understand the competitive environment from both a platform and content perspective (TV, SVOD & Theatrical), applying insights to gain competitive advantage.

  • Lead and mentor members of the Marketing team to ensure team is motivated, enthused and excited.

The Experience We Require From You:

  • Working in a regional team and with US and local market counterparts

  • Ability to oversee and manage high profile, end to end marketing campaigns

  • Team management

  • Agency management

  • Budget management

  • Excellent stakeholder management skills

  • Strong strategic marketing capabilities and implementation skills

  • Ability to understand and assimilate large amounts of data – and turn it into actionable insight

About The Walt Disney Company (EMEA):

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.