The Trade Desk logo

Senior Associate, Performance Marketing

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

What you’ll do:

Reporting to the Director of Performance Marketing and Operations, the Senior Associate of Performance Marketing will be responsible for uncovering the most relevant insights that empower our business teams to sell. We’re looking for a storyteller who gets excited about simplifying data and building relationships.

  • Collaborate with Director to develop and execute a comprehensive North American performance marketing strategy, (including Account Based Marketing, Nurture programs, lead generation).
  • Partner with our brand marketing, digital, demand generation, analytics, and sales development teams to understand cross-channel marketing performance in North America (digital media, sponsorships, events, editorial and social content) and strategic needs of the business.
  • Be a trusted partner to leaders on our business development team by providing actionable marketing insights to drive growth in key accounts.
  • Optimize the effectiveness of our lead flow and lead routing processes to the business teams.
  • Understand lead scoring in our database to reinforce lead scoring methodology in Marketo and Salesforce.
  • Mindset and ability to present ideas to senior level leadership, take feedback, and engage in debates to hone our strategy and drive growth for the business

Who you are:

  • 3-5 years of relevant experience at a technology or another SAAS brand.Understanding of the programmatic advertising industry is a bonus.
  • Experience working with and presenting to sales teams
  • Compelling storyteller obsessed with performance motivated to simplify complexity.
  • High EQ with the ability to build relationships across large teams and thrive in fast-paced environment.
  • Detail-oriented, take-ownership attitude, self-organizing and highly skilled in time management to facilitate involvement in multiple projects
  • Able to work independently with autonomously and communicate up, down and laterally to project stakeholders
  • Proficiency in CRM tools (Salesforce and Marketo), familiarity with analytic tools (Bizible, Excel, Tableau)
  • BA/BS degree or equivalent practical experience
  • Based in NYC, willing to travel.

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $57,800—$105,900 USD