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Senior Associate, Influencer Marketing

  • Date Posted:17 April 2024
  • Recruiter:HelloFresh
  • Location:New York, NY, USA
  • Workplace:On-Site
  • Specialism:Affiliate Marketing / Analytics / Social Media
  • Job Type: Full Time
  • Salary:$82,500 - $110,000 USD / Year
  • Applications have closed

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we’ve seen this mission spread around the world and beyond our wildest dreams.

Now, we are a global food solutions group and the world’s leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

As a Senior Associate, Influencer Marketing, you will be responsible for supporting the growth of the Influencer Marketing channel for four brands, concentrating on performance-based influencer and affiliate marketing. You will be responsible for planning, executing, and optimizing the performance of multiple Influencer channels and social platforms. You will write source and vet influencer and affiliate partners, negotiate contracts, provide insights and analyze data to drive results. You will be responsible for achieving company goals while managing budgets to maintain efficiency.

Additionally, you will work very closely with different teams, including growth, brand, data, and creative. It’s an exciting role allowing you to develop as a future influencer marketing leader and build one of the biggest food-tech brands in the world.

You will …

  • Drive customer acquisition and consumer growth of our emerging brands influencer marketing channels
  • Build a world-class affiliate creator program at scale, focusing on new creator partners and driving revenue growth
  • Build an innovative, performance-driven affiliate program on a CPA model from the ground up
  • Strategically manage and grow our affiliate network, ensuring they are equipped with the tools and resources they need for success
  • Architect and implement sound processes, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set brands up for rapid and sustainable growth.
  • Conduct research to source, vet, and analyze influencers and affiliates for collaborations across our portfolio of brands
  • Manage inbound and outbound influencer communication/requests, product delivery organization and influencer payment
  • Create campaign analyses looking at correlations between KPIs and test variables, including ER, CR, CAC, etc. across multiple campaigns
  • Develop  a robust and well-organized database of talent with continual outreach for affiliate, micro-mid tier and macro creators across platforms
  • Work with internal analytics resources to further enhance reporting and insights within and across campaigns
  • Manage discount code creation process and the tracking of VIP Box orders
  • Research and stay on top of emerging influencer platforms and trends
  • Research influencer landscape to inform new influencer campaign strategies
  • Work cross-functionally across the organization as needed on a project by project basis

You are… 

  • Organized – organizational skills, project management skills and ability to prioritize
  • Data-oriented – adept at leveraging analytics to drive informed decision-making and optimize performance.
  • Efficient in prioritization – effectively weigh tasks and responsibilities to meet deadlines and achieve organizational objectives.
  • Creative— Challenge conventional methods and open to new ideas
  • A critical thinker—Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
  • Enterprising— Seek to take up and start new projects. Able to achieve work with risk of failure
  • Driven for Results— Push projects to completion with a sense of urgency
  • Communication expert with strong oral and written skills with a “learning never stops” mindset

You have…

  • 2-4 years of professional experience in influencer marketing or business development
  • Built or participated in growing influencer marketing via direct creator booking
  • Fluency in Excel (Microsoft Office) and proficiency in Google platforms, Tableau, third party analytics platforms and media attribution technology/methodologies is preferred
  • Intellectually curious with strong analytical skills
  • Strategic & critical thinking – you get the smaller and the bigger picture
  • Understand key business KPIs for subscription e-commerce (CAC, CLV, CR, etc.)
  • Excited to work in a fast-paced environment with constant change
  • Excellent communication skills with a sharp attention to detail and organization

You’ll get… 

  • Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
  • Generous PTO, including sabbatical, and parental leave of up to 16 weeks
  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
  • Tuition reimbursement for continuing education
  • Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
  • Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
  • Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.