Search Engine Optimization & Digital Marketing Manager

SEO & Digital Marketing Manager – Remote

CBI Health is Canada’s leading community healthcare provider, and our passionate team is at the heart of what we do. Every day, our 13,000 staff make a meaningful difference in our clients’ lives as we live the core values that define us: heart, respect, reliability, teamwork and innovation. Along with mentoring and continuous learning opportunities to help advance your career, we are building a culture of inspiration, recognition and celebration for the meaningful work our team does every day, all across the country. Join CBI Health and find where your better begins.

About this Opportunity

The SEO & Digital Marketing Manager at CBI Health will oversee the development and implementation of effective SEO strategies, data-driven insights, and digital management practices to optimize the company website’s performance. This role is essential for enhancing search engine visibility, improving user engagement, and driving lead generation. The ideal candidate will monitor digital campaigns, analyze user behaviors, and ensure that the CBI website adheres to best practices, ultimately enhancing brand visibility and supporting business growth.

Take an inside look at what you’ll do each day

• Conduct keyword research, optimize web content for search engines, and oversee backlink strategies to increase organic traffic.
• Stay up to date with search engines algorithms updates and adjust the website’s content and structure to improve rankings.
• Ensure the website is free of SEO issues, such as broken links, slow loading times and mobile responsive.
• Utilize data analytics tools to track, analyze, and report website performance metrics.
• Identify trends and provide actionable insights to improve website usability and content relevance.
• Collaboration with the content team to ensure high-quality, keywords-optimized content is regularly published.
• Coordinate digital advertising campaigns, including PPC and social media, to complement SEO efforts and drive traffic.
• Reporting on campaigns ROI, integration to optimize future digital marketing.

What you need to be successful

• Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field.
• 3-5 years of experience in SEO, digital marketing, or data analytics, preferably within the healthcare or related sectors.
• Proven track record of successfully optimizing websites for search engines and driving user engagement
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics, Ahrefs, Moz).
• Excellent written and verbal communication skills, with the ability to present data-driven insights clearly and effectively.
• Familiarity with HTML, CSS, and content management systems (e.g., WordPress) is an asset.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Self-motivated with a strong attention to detail and a commitment to delivering high-quality results.
• Willingness to adapt to changing priorities and embrace new technologies and strategies.
• A solid understanding of compliance and ethical considerations in digital marketing.

What CBI Health offers you

• Competitive compensation with comprehensive benefits and rewards package, including group health, dental and vision benefits, paid 100% by the employer
• A remote working environment
• Work–life balance and a focus on quality of life

About us

For millions of Canadians, CBI Health is where better begins. We are Canada’s leading community healthcare provider, reliably delivering innovative rehabilitation and home care programs that help our clients achieve their health goals. With 250+ locations and supporting more than 800 communities, people are at the heart of what we do. Every day, all across the country, our 13,000 staff work together to make a meaningful difference in our clients’ lives and help shape healthcare for the better. Learn more at cbihealth.ca.

CBI Health is proud to be recognized by Deloitte as one of Canada’s Best Managed Companies for the 15th year in a row. A huge thank you to all our team members, whose dedication, passion, and innovation have enabled us to achieve this recognition year after year.

CBI Health is committed to providing a diverse, equitable, and inclusive workplace where everyone feels safe and accepted as their authentic selves. We actively seek qualified candidates who share our commitment to equity and inclusion and contribute to the diversification of ideas and perspectives that help us innovate and provide the best possible care to our clients.

We welcome applications from all individuals regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristics that make each of us different.