Are you passionate about renewable energy and looking to make a difference in your career? Do you have experience developing compelling product messaging and creating marketing strategies to ensure the successful launch and ongoing promotion of products? If so, we have an exciting opportunity for you!
As a Product Marketing Manager at Midsummer Energy, you will play a crucial role in driving the success and adoption of our industry-leading solar and heat pump design software solutions. Our software division is rapidly growing, and we are seeking enthusiastic individuals to join our dynamic team.
About Midsummer Energy:
Midsummer Energy is a fast-growing company with offices in Cambridge, Glasgow, and Dublin. We are primarily a distributor of renewable energy components, offering solar panels, batteries, heat pumps, electric vehicle chargers, and more. Our software team has developed powerful solar and heat pump design tools, including Easy PV and Heat Punk, which are available for free trials. We also provide custom enterprise versions to global energy suppliers, retailers, and installers. We take pride in our strong environmental ethos and are committed to promoting the uptake of renewables. At Midsummer Energy, diversity, equity, and inclusion are integral to everything we do, and we welcome and support individuals of all backgrounds.
- Work with the software leadership team to develop comprehensive product marketing strategies aligned with the company’s goals.
- Conduct market research to identify customer needs, market trends, and competitors.
- Collaborate with cross-functional teams to create product launch plans and go-to-market strategies.
- Craft compelling messaging and marketing collateral to effectively communicate product value, including helping us plan and build new websites for Easy PV and Heat Punk.
- Plan and write copy for email marketing and social media campaigns
- Deliver sales materials to enable the sales team to effectively promote our products.
- Execute marketing campaigns to drive product awareness and demand.
- Monitor market trends and customer feedback to identify opportunities for product enhancement.
- Measure and analyse the effectiveness of marketing initiatives and provide recommendations.
- Work with our leadership and design teams on the strategy and marketing materials for large trade shows, like Solar & Storage Live.
Who we’re looking for:
We are looking for a driven and effective individual who is experienced in, and prides themselves on delivering first-class product marketing. Ideal candidates will meet the following requirements:
- Bachelor’s degree in marketing, business, or a related field.
- Proven experience in product marketing, preferably in the energy or renewable energy industry.
- Strong understanding of market research, customer segmentation, and product positioning.
- Excellent written and verbal communication skills for crafting compelling content.
- Ability to collaborate with cross-functional teams and manage multiple projects.
- Analytical mindset for data-driven decision-making.
- Familiarity with marketing tools and platforms, such as CRM systems and analytics tools.
Don’t meet all these requirements? Don’t worry, you might still be the right person for the job. If you have enthusiasm and potential we want to hear from you!
What We Offer:
Joining Midsummer Energy means being part of a small, passionate team where your work will have a significant impact from day one. Our office and warehouses work side by side, fostering a friendly and informal atmosphere. You’ll have ample opportunities for personal and professional growth in a fast-moving industry. As a full-time employee based in our Cambridge office, you’ll enjoy a competitive salary of £34,000-£42,000 (depending on experience and qualifications) and a share of the company’s profits for long-term employees. We also offer 25 days of paid holiday, enrollment in our pension scheme, and the flexibility to work from home one day per week.