The Children's Society

PPC Account Executive (Digital Marketing Officer)

  • Date Posted:
  • Employer:The Children's Society
  • Workplace:Remote
  • Location: United Kingdom
  • Specialism:Analytics / PPC
  • Job Type: Full Time
  • Salary:£29,793.18 per annum (London - Band DLM) / £26,855.58 per annum (National - Band DNM) GBP / Year
  • Applications have closed

If you’re an PPC executive, passionate about improving the lives of young people, and create communications that inspire action and create impact, this could be the role for you. This role requires at least one year’s hands-on experience in Google Ads.

In a brand new role at The Children’s Society, you’ll play a vital part in our National Mobilisation effort by supporting the Digital Marketing Manager to deliver advanced digital advertising campaigns which attract support for our charity. As Digital Marketing Officer, you’ll support the development of communications across multiple channels. You’ll deepen our audience ‘s understanding of the challenges that young people face.

You’ll manage projects end to end. Using insight, you’ll deliver compelling campaigns with young people right at the centre. You’ll encourage audiences to give their time, money and voice. To achieve our goal, we’ve got to approach things differently. That’s why you’ll need to be brave and ambitious – helping to stretch our brand and contributing to a test-and-learn culture where we challenge assumptions and the status quo.

We work across domains, and knowledge groups. Our work is carried out in activity groups. As Digital Marketing Officer, you’ll be involved in critical activity groups, collaborating with colleagues across the organisation.

Key Skills and Competencies

  • In order to be successful in this role, you must:
  • Have at least 1 year’s experience in managing Google Ads/ Adwords PPC campaigns
  • Experience using Google Analytics (GA4)
  • Passion for improving the lives of children & young people in the UK
  • Thirst for knowledge and passion for self-development, as well as a willingness to learn and work across other digital channels
  • Excellent attention to detail
  • Excellent interpersonal, verbal and written communication skills, including an ability to communicate complicated information in a straightforward way for key stakeholders
  • Practical knowledge of Google Drive and/or Microsoft Office Applications, especially Sheets/Excel and Google Slides/PowerPoint
  • Happy to come into our London (Old Street) office once or twice a month, travel expenses paid by the organisation (if not London based).

Key Responsibilities

  • Managing the day to day operation of the organisation’s pay-per-click/ Google ads advertising accounts with a view to increase the organisation’s brand awareness and drive key website conversions.
  • Contributing in a meaningful way to campaign strategy & digital marketing approaches across the organisation
  • Assisting with the building, implementation and optimisation of Meta Ads campaigns
  • Analysing data and reporting on all performance marketing campaigns using ad platform tools, Google Analytics & Data Studio
  • Writing effective ad copy and making basic image & video footage edits for PPC & paid social campaigns
  • Supporting Digital Marketing Manager to maintain accurate campaign schedules, budgets and invoices
  • Upskilling in SEO, supporting the Digital Marketing Manager & Storytelling/ Content Writers
  • Participating in internal and external meetings regarding current and future projects
  • Attending available relevant training sessions


  • Flexible working hours: 8─4, 9─5, 10─6 or in between (to be agreed with your manager).
  • Family-friendly policies: Including enhanced Maternity, Paternity and Adoption Leave.
  • Season ticket loan: Interest free loan for annual or quarterly season tickets for public transport to and from work.
  • Cycle to work scheme: Save up to 39% on the cost of a new bike and spread the cost across the year.
  • Pension: Stakeholder pension scheme with company-matched employee contributions of up to 8%.
  • Death in service benefit: Four times annual salary for all employees.
  • Free confidential counselling service: Available to all staff and volunteers
  • YouStar: Wide ranging employee discount scheme offering a range of savings across groceries, entertainment, fuel, clothing and holidays.

Info about The Children’s Society

The Children’s Society runs over 100 local services that help thousands of young people who desperately need our support, and we campaign to get laws and policies changed to make children’s lives happier and safer.

Every day we’re changing the lives of children in this country for the better – and with your help, tomorrow we can be there for even more.

The Children’s Society is committed to safeguarding and protecting the children and young people that we work with.  As such, all posts are subject to a safer recruitment process, including the disclosure of criminal records and vetting checks.  We ensure that we have a range of policies and procedures in place which promote safeguarding and safer working practices across our services.

The closing date for applications is midnight on 21st February 2024.

Interviews will be held week commencing 26th February.

Location: London or Remote