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Performance Marketing Manager

At Marketplace, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease.

Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Job Description

As the Performance Marketing Manager, you will be a key member of our expertise team that helps us deliver on our lead promises to our paying service professional clients. You will work closely with the sales and success teams as well as manage your own team of six to eight channel specialists to oversee budgets, optimize campaigns, ensure delivery, and achieve target margins.

Responsibilities:

  1. Budget Management: Manage budgets to ensure efficient and cost-effective use of resources across the three channels (Organic, SEM, Affiliate). Monitor and track spending, making adjustments as necessary to meet and exceed campaign expectations.
  2. Leadership & Collaboration: Manage a team of channel specialists to launch campaigns, implement strategies, and achieve goals while coordinating with other teams and stakeholders. Provide guidance to other teams as a thought leader in the SEM and digital performance space.
  3. Strategy & Analysis: Understand how to review and synthesize data across channels to make decisions and inform stakeholders. Proactively identify areas for improvement or upsell.
  4. Testing & Optimization: Monitor the performance of advertising campaigns in real-time and make adjustments to optimize reach and engagement. Test and experiment with different channels and strategies to improve campaign outcomes.
  5. Channel Oversight:
    1. Organic: Optimize lead generation from our owned and operated properties to maximize campaign margins.
    2. SEM: Effectively utilize Google Ads and other tools to reach the right audience at the right cost.
    3. Affiliate Web Leads and Calls: Work with and manage affiliate partnerships to source high-quality third-party web and phone leads.
  6. Business Development:  Assist with bringing on additional lead sources in known and new channels

Must Haves:

  • Strong analytical skills and a data-driven mindset. A whiz with Excel and other data analysis tools.
  • Proven experience (not an internship) as a Digital Media Buyer or in a related role
  • At least 2 years of management experience (hiring and meeting KPIs)
  • Experience managing Affiliate partnerships and relationships and developing new delivery channels
  • Google Ads certification
  • Experience with conversion rate optimization
  • Strong negotiation and communication skills
  • Ability to work under pressure and meet tight deadlines
  • Familiarity with advertising regulations and compliance
  • This role is focused on US Markets and would require the candidate to be open to working EST hours

Huge Plus If You Have

  • Bing Ads Certification
  • Meta Certification
  • Legal industry experience
  • Familiarity with Salesforce

Benefits:

  • Competitive compensation package
  • Ability to work remotely
  • Unlimited PTO
  • Every third Friday of the month off
  • Winter break closure; the week between Christmas and New Years
  • Home office setup
  • Wellness reimbursement

Additional Information

Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.