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Performance Director (Marketing)

  • Date Posted:10 June 2024
  • Employer:TrustedHousesitters
  • Workplace:Remote
  • Location: United Kingdom
  • Specialism:Analytics / Paid Media / Social Media
  • Job Type: Full Time
  • Salary:£95,000 - £105,000 GBP / Year

In your application, please feel free to note which pronouns you use (For example- she/her/hers, he/him/his, they/them/theirs, etc).

TrustedHousesitters is a global pet care travel exchange; a double sided digital marketplace of owners and sitters that’s growing rapidly through our unique combination of product, proposition, marketing and community building.

We’ve just recently been named as one of the Escape the City’s top organisations to work for 2023! Also joining the 2024 edition of the Future Fifty program.

Our small but mighty team has a collaborative and supportive culture. We’re passionate about pets, people and travel; continuously searching for the win, win, win that makes everyone’s lives easier, travel kinder on the pet and enables a more sustainable travel footprint.

We’re fully in scale-up mode and have grown to be the only global platform of its kind. In the last few years, we’ve consistently achieved high year-on-year growth. Thanks to strong tailwinds in the pet and travel industry in the post-Covid world, 2022 has been our strongest year so far. At our marketplace we facilitate the perfect match between pet owners who want to leave their pets in safe hands and pet sitters looking to enjoy the companionship of pets whilst they travel.

We’ve recently made the transition to a remote-first business, however we’ve retained a HQ in central Brighton which is available for collaborative working and in-person meet-ups.

About the Role

We are on an exciting growth journey, we are looking for an outstanding Performance Director to come and join our global business.

Working fully cross-functionally and collaboratively with the wider Marketing Department, Data Department, and Commercial Department, owning agency partner relationships, and working directly with the Exec team, you will drive the paid acquisition of our subscribers For Trusted Housesitters.

You will be working closely with our existing Performance Marketing Agency and internal Data team to define and deliver our long-term Performance Marketing strategy and roadmap, detailing how we will best use paid media channels, and data and improve our creatives to power our (loops) funnels and drive member volumes and improve revenue.

This new role is a great opportunity for a Performance Leader looking to own our paid acquisition in a successful pet marketplace, who enjoys working cross-functionally and collaboratively, takes responsibility for driving change, and wants to make a positive impact.

Responsibilities:

  • You’ll lead and oversee paid budgeting, forecasting, planning and collaboration on the execution of all Paid Acquisition Marketing activities.
  • Develop and execute our paid customer acquisition strategy across all existing and new channels including paid search, paid social, app stores and video, taking a data-driven approach.
  • Manage our Performance Agency accountability to plan, execute and grow the sitter and owner side of the business
  • Deliver continued member growth across our key territories, optimising value through the marketing and partnership funnels
  • Own and deliver the Paid Acquisition Marketing Roadmap to guarantee Trusted Housesitters growth on the key channels
  • Evolving the Paid Acquisition, moving to a Media Mix Modeling (MMM) making significant investment into demand generation and moving away from BOF funnel marketing
  • Plan, run, iterate multivariate (A/B) testing to improve campaign performance in terms of CTR, CVR, CAC, ROAS, and other KPIs
  • Intelligently grow our channel mix ensuring a healthy and diverse Acquisition Marketing programme.
  • Collaborate with the wider business on international expansion, ramp up in for existing markets and recommend new markets expansion
  • Develop a key relationship with our Data team to maintain and build on the essential data that we capture and will drive Paid Marketing efficiencies to report accurately and optimise campaigns.
  • Monitor and optimise all Paid Marketing acquisitions, KPIs and OKRs through effective dashboards and easy-to-understand reports, guaranteeing that our Marketing pipelines are healthy and our spending will deliver ROI.
  • Work with our Product, Dev and ENGG squads to set up and maintain conversion tracking within Google Tag Manager, Amplitude, GA4 and various ad platforms.
  • Work closely with the wider Marketing Department to ensure our messaging, ad copy, and creative are optimised on-brand and market-leading.
  • Share the key insights with the organic search team and collaborate with the SEO team
  • Present and Communicate the performance of our Paid Marketing to the wider Marketing Departments, Alliances, Commercial teams and the Executive team to ensure the business understands the performance and optimisations we will make to ensure success.
  • Create a real interest around our Paid Performance Program, acting as the leader and champion for Performance Marketing across the business and connecting with the SEO and Social Media team to leverage important updates and how we collaborate and optimise for the company.

We are looking to pay between £95,000 – £105,000 for this role DOE and you must have the right to work in the UK.

Requirements

  • 8 years of experience running Paid Acquisition focused campaigns (across the Meta suite, Google, Bing, and more recently on TikTok)
  • A minimum of 3 years in a Head of/Director role
  • A strong understanding and recent hands-on experience in Paid Search, Paid YouTube, Paid Social and other converting Paid channels
  • Leadership experience within Marketplace businesses
  • Experience in a Product Led Growth Business and driving Marketing acquisition to complement PLG
  • Experience within an OKR-driven businesses
  • A deep understanding of Marketing funnels, the related metrics and KPIs
  • Experience using Google Tag Manager, GA4, Amplitude, and strong knowledge of conversion tracking tech
  • A successful track record in developing and delivering successful ROI-driven programmes
  • An analytical lead, who understands when to be a data-driven or data-informed Marketing expert who will base decisions on insights and facts
  • Ability to pitch your ideas clearly, generating high confidence across the business while gaining Exec Team buy-in and with an ability to adjust budgets according to campaign success
  • Experience managing Performance Marketing Agencies and maximising performance
  • A problem-solving mindset that knows when to leverage data or creatives to improve campaign and long-term performance
  • Ability to lead and collaborate with people from across the business and build strong commercial relationships, including influencing peers and Exec teams in a remote environment
  • A proactive approach to cross-functional problem-solving

Nice to have:

  • Experience working with a marketing mix model
  • Experience working as a part of a squad-based teams working on sprint-based delivery
  • Strong knowledge in running/collaborating with organic search, CRM, and organic social
  • An understanding of media ad networks
  • An understanding of international Paid Channels (outside of the UK, US & Australia)
  • Knowledge of ASO
  • Working Mixpanel knowledge

Benefits

In addition to a competitive salary and bonus, we offer a range of benefits, including:

  • Fully remote work
  • Discretionary 10% annual bonus scheme
  • Generous equity options
  • 25 days holiday annually plus bank holidays and Christmas to New Year closure
  • Pension scheme: 5% from you as an employee and 3% from TrustedHousesitters
  • Premium TrustedHousesitters pet owner and sitter membership which includes benefits like airport lounge passes, sit cancellation insurance, and home and contents insurance for sits for you and 5 premium memberships for your friends and family each year
  • Our team have an unlimited housesitting allowance, can work remotely from their sits, and TrustedHousesitters will contribute up to £500 per year towards travel costs
  • £200 annually towards home office equipment
  • Monthly working from home stipend
  • Macbook
  • Find a rescue pet to join your family and we’ll cover the adoption fees, as well as paternity to help any pet settle into their new home.
  • We host a quarterly all-expenses paid meet-up and will fund team events (remote or in person) throughout the year
  • We can cover costs of personal development resources, and have a regular time set aside for personal development
  • Bupa Health Insurance and Dental Insurance plan
  • Trusted Giving scheme – employee volunteering via Onhand and employee giving via Tyve
  • Weekly virtual yoga sessions
  • SimplyHealth healthcare cash plan
  • Brighton Bikeshare
  • Recruitment Referral Bonus
  • Access to Spaces (co-working) Locations across the globe

If you’re ready to join us on our mission to become the most loved pet travel solution, we’d love to hear from you!

At the heart of our team are a mix of diverse backgrounds. Here at TrustedHousesitters, we’re committed to the equal opportunities policy throughout the interview process and selection. Offers of employment into TrustedHousesitters are based solely on individual merit, qualifications, and the person’s professional suitability.

Gender identity, sexual orientation, marital or civil partnership status, colour, race, nationality, ethnic or national origins, religion or beliefs, age, mental or physical disability, medical condition, pregnancy or maternity status, or any other protected characteristics do not enter into our decision-making process.

If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to be at your best – please let us know so we can talk about how we can best support you and make any adjustments that may be needed. person’s professional suitability.