Paid Social Manager

HelloFresh is looking for a performance driven marketing manager to grow customer acquisition through our Paid Social media channels.  This position will join our Experimentation Pod for fast-paced creative and channel testing.

As a manager on the team, you will be responsible for scaling engagement and cost-effective customer acquisition campaigns across paid social channels by executing the campaigns, performing campaign trafficking, and using analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals. You will be responsible for our flagship brand HelloFresh.com and lead the charge in paid social supporting our Hypergrowth brands such as Factor, GreenChef and Every Plate).  We are looking for a candidate who has experience managing paid social campaigns and increasing efficiency through optimization and testing.

You will…

• Strategically plan, execute and implement paid social campaigns on ROI basis (Meta / TikTok / Snap / Pinterest)
• Implement, test and optimize performance tactics, including audience, creatives, bidding strategy, across multiple acquisition campaigns to maximize efficiency. You will be in charge of the conception and implementation of our paid social campaigns in US
• Evaluate campaign performance with deep understanding of full funnel marketing including awareness, conversion (CAC, CPA), to loyalty. Track and measure  KPIs by different creative formats, and develop insights and recommendations to multi-level stakeholder
• Partner with creative, media, and measurement teams to optimize campaign performance; e.g. Brand and Creative, BI, CRM,  etc.—(targeting, optimization, creative direction, etc.)
• Analyze what worked, what didn’t, and why. Document and share learnings.
• Conduct regular testing for paid social and create a strategic roadmap to ensure both short-term and long term success of the channel
• Collaborate with channel managers across other growth channels to ensure alignment, and find opportunities to achieve overall business growth
• Be responsible for clearly communicating the campaign outcomes, insights, and recommendations to key stakeholders
• Manage future direct reports and agency partners to own paid social across multiple brands

You are…

• Data-driven with a track record delivering successful full-funnel performance marketing campaigns, experiments, attribution, and reporting
• Familiar with the fast-paced, demanding environment having strong analytical ability, problem-solving skills and ability to use data to optimize day-to-day performance
• Strong in organizational skills, project management and communication ability
• A self-starter and proactive in making the paid social channel grow and meet targets

You have…

• A bachelor’s degree with proven relevant experience in a performance marketing or highly commercial role
• Approximately 5+ years of experience with paid social advertising, with a heavy focus on biddable buying
• Hands-on keyboard experience in Paid Social Platforms (Meta / TikTok / Snap / Pinterest, etc)
• Experience with Creative testing, controlled experiments, segmentation, Analytics, Remarketing, RTB, Adserver, tracking, creative and landing page optimization
• Experience handling large budgets, high campaign volume and complex strategies to drive quantifiable results

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year

New York Pay Range
$99,600 – $124,500 USD