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Paid Social Analyst

  • Date Posted:18 April 2024
  • Agency:Razorfish
  • Location:Plano, TX, USA
  • Workplace:Hybrid
  • Specialism:Analytics / Paid Media / Social Media
  • Job Type: Full Time
  • Salary:$46,500 - $68,500 USD / Year
  • Applications have closed

We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people – with diverse backgrounds in strategy, creative and technology.

But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So, we push for inclusion, challenge convention, and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives.

Job Description

This is a hybrid role out of our Plano, TX office 3x week. 

The Paid Social Analyst works closely with integrated client teams and is responsible for day-to-day campaign management, quarterly planning and collaborating with the broader team to deliver strong business results.

Core Craft Skills

  • Actively engages in understanding of the paid social landscape and best practices through participation in internal training programs.
  • Demonstrates the ability to independently execute campaign components via key management tools (e.g. Meta, LinkedIn, Snapchat, TikTok etc.)
  • Is responsible for day-to-day trafficking, test execution, optimization and troubleshooting.
  • Identifies areas of risk and opportunity through on-going analysis on large data sets.
  • Manages budgets towards performance goals
  • Has demonstrated emerging relationship skills (clients, internal team and partners).
  • Participates in cross-functional initiatives to better understand Razorfish service offerings.

Client Exposure 

  • Presents performance results to clients in a clear, easy-to-understand manner.
  • Proactively proposes solutions to improve ROI.

Team Leadership 

  • Aids in the on-boarding of new team members and the mentoring of Social Coordinators.


  • Has demonstrated the ability to quickly learn new tools.
  • Has effectively and independently presented campaign performance results (or a test plan) to internal and external clients.
  • Has developed critical thinking, quantitative analysis and writing skills.
  • Has shown proficiency with MS Office with intermediate to advanced Excel skills
  • Has exhibited strong organizational skills.
  • Has exhibited excellent written and verbal communication skills.


  • 1+ years in paid social required. 
  • Hands-on-keyboard experience in all major paid social platforms including: campaign creation, audience segmentation/targeting, budget management and optimization is required.
  • Conversant with all paid social terminology and key tools (e.g. Meta, LinkedIn, Snapchat, TikTok .).

Additional Information

The Power of One starts with our people! To do powerful things, we must offer powerful resources. Our best-in-class wellness benefit offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual sick days, Volunteer Days, Holiday, and identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for 6 weeks a year (based on eligibility)
  • Business Resource Groups that support multipole affinities and alliances

The benefits offerings listed are available to eligible U.S. based employees, are reviewed on an annual basis, and governed by the terms of the applicable plan documents.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $46,500 – 68,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.