Paid Social Account Manager

Job Details

The Paid Social Account Manager is responsible for managing the strategies and performance for a portfolio of clients.

You will be responsible for the day to day running of your clients’ campaigns across multiple channels including Meta, TikTok, LinkedIn, Pinterest, TikTok, reddit and X. You will be responsible for ensuring effective and efficient implementation and execution of tasks, always delivering to a high standard. You will also be responsible for the campaign development process from beginning to end including planning, activation, and reporting.

What you will do:

Account Managment

• Responsible for campaigns’ activation, optimisation and reporting across various channels i.e. Meta, Instagram, TikTok, LinkedIn, Reddit, Snapchat and Pinterest.
• Regularly undertake account audits to improve performance.
• Be the day to day point of contact for the client including communicating day to day activity and ongoing performance.
• Undertake account hygiene checks.
• Provide briefs to the creative team.
• Audience building, ad copy creation and device optimisation.
• Check daily and monthly budget pacing.
• Analysing return on investment of all Paid Social campaigns.
• Conduct A/B testing to improve performance.
• Lead client meetings including client calls, monthly meetings and QBRs.
• Create weekly and monthly reports, QBR decks and ad-hoc performance analysis.
• Act as a point of contact and escalation for all the assigned accounts within your team as well as escalating any performance issues to the Senior Paid Social Account Manager and Business Director.

Strategy of accounts

• Create account strategies, road maps and campaign planning.
• Maintain the digital plan and ensure it’s up-to-date.
• Create forecasts for client accounts.
• Develop a strong insight into each client’s campaign(s) and provide well-informed, strategic and timely advice to both clients and internal departments in order to continually optimise activity.
• Keep up to date with the latest changes in the paid social landscape and ensure these are communicated clearly internally.
• Recommend additional paid social channels where appropriate.
• Keep abreast of proving the value of paid social to ensure continued investment.

Team management*

• Manage, lead, and motivate a team of paid social executives.
• Delegate and brief activity to executives.
• Complete weekly 121s with direct reports.
• Review and feedback on work of executives to ensure correct level of output and performance.
• Train and develop members of your team, managing their workloads and resource allocation.
• Conduct quarterly development meetings with your team members, ensuring PDPs are in place with clear actions and objectives.
• Briefing staff on their information security obligations.
• Maintaining awareness around information security.
• Maintaining compliance with information security policies.
• Briefing staff on the company Whistleblowing policy and procedures found in the Staff handbook and via Your Voice if they witness or suspect anyone of breaching information security procedures.

Behaviours in this role

• Takes a proactive approach to actively develop relationships with clients.
• Approachable, supportive and accountable for their own, the clients and the team’s performance and outputs.
• Forward thinking and solutions orientated.

What success looks like

• Exceptional performance of your accounts.
• Successful and positive client relationships.
• High performance of your direct reports*
• Productive and successful relationships with internal stakeholders.

*If required as part of your role. Not all Senior Account Management roles will have team management responsibilities.

Requirements

• Proven experience running paid social campaigns across multiple channels, including Facebook, LinkedIn, Pinterest and TikTok
• Experience working in an agency
• Experience managing multiple clients