Paid Media Specialist

This Paid Media Specialist position will sit within the wider marketing team, reporting into a Digital Marketing Manager, this is a new role with the opportunity to join a new team and make the role your own, with a focus on driving sales and brand awareness.

Key Responsibilities

• Own and execute the paid social strategy delivering campaigns that deliver sales and growth of the business.
• Be an online marketing expert with a drive and passion for all things digital.
• Develop and implement paid social strategies across multiple platforms, such as Meta, YouTube, TikTok, and Display.
• Create and manage campaigns across Paid Social and YouTube, including campaign set-up, budget allocation, targeting, ad copy creation, and daily ongoing optimization.
• Provide media plans, forecasting, and quarterly reviews when necessary.
• Monitor campaign performance, analyse data, and provide actionable insights to optimise campaign performance and achieve KPIs.
• Conduct A/B testing and experiment with different ad formats, creatives, and targeting options to improve campaign performance.
• Collaborate with the creative team to develop assets for our paid media channels.
• Develop and execute innovative lead generation campaigns to increase the opt-in customer base.
• Develop a testing framework and plans for creative, messaging, and targeting across all channels.
• Ensure consistent and effective branding and tone of voice appropriate across the group for each brand.
• Keep up to date with new and upcoming digital trends and test new opportunities relevant to the group.
• Collect data to analyse how campaigns are performing, constantly evolving best practices to get the best possible return from our investment, using a variety of metrics.
• Liaise with stakeholders, monitoring performance and producing campaign performance reports capable of demonstrating direct links to sales and other business objectives.
• Demonstrate a strong understanding of Paid Media particularly within Paid Social, Online Video and Programmatic Display; independently carrying out day-to-day analysis, optimisation, and maximisation.
• Generate reports and carry out advanced performance analysis to inform campaign optimization.
• Maintain strong relationships with teams, being their trusted paid media advisor.

Role requirements

• Proven experience in managing paid social campaigns across multiple platforms, in an agency or digital marketing environment (2+ years).
• Strong understanding of digital advertising platforms, such as Meta Ads Manager, LinkedIn Ads, YouTube, Programmatic Display platforms.
• Proficiency in using analytics and tracking tools, such as Google Analytics (GA4), Google Tag Manager, or similar platforms, to measure and report campaign performance.
• Knowledge of SEM and SEO principles, and how they integrate with paid media campaigns.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong project management skills with the ability to handle multiple projects, partners, campaigns, and stakeholders simultaneously.
• Experience in the execution of paid social strategies, and working knowledge of Meta ads and other paid social channels is a must.
• Self-starter with a high degree of initiative and a sales-commercial mindset.
• Confidence and desire to lead cross-functional project teams and effectively communicate team recommendations to the wider marketing team, and senior stakeholders.
• Strong verbal and written communication and presentation skills.

About us: 

We know how to have a good time – we love what we do. The key ingredient to our success is our dedicated, talented people – and we love nothing more than to help them to flourish in a supportive environment where they are respected and valued.

We encourage individuality and celebrate the diversity of our people. We search for people who know what exceptional looks like and are ready to bring their passion and commitment to each and every service. It’s the Ivy way.