Brainlabs agency logo

Paid Media Specialist

  • Date Posted:
  • Agency:Brainlabs
  • Workplace:Remote
  • Location: United States
  • Specialism:Analytics / Paid Media / PPC
  • Job Type: Full Time
  • Salary:$40,000 - $45,000 USD / Year
  • This position has been filled

Brainlabs is a wildly successful business because we have a remarkable bunch of Brainlabbers.

We’re not cloned in a laboratory – as the name might suggest. In fact we’re a diverse group of over 800 people located across the world. The vital DNA we all have in common is a commitment to doing our best work in an environment designed to help us to do just that.

We are committed to our culture (codified in this document) and are looking for people to join Brainlabs who believe in it too. In return, we pledge to make Brainlabs a place for you to:

  1. Do the best work of your career
  2. Work with positive people in a collaborative culture
  3. Be part of building the global agency of the future

About the role

Sounds good right? Ok, let’s move onto some more info about the role. First, the basics:

Classification: Full-time
Team: Client Services
Reporting to: Sr. Paid Media Strategist
Estimated Start: December 2023
Location: [Hybrid] Grand Central Tower, 2, 140 E 45th St, New York, NY 10017 
Work Authorization: This role is open to US or Canadian Citizens/Permanent Residents and non-citizens allowed to work for any US or Canadian employer. We are unable to sponsor any work authorizations for this role.

What’s the role

We are adding an analytical Paid Media Specialist to our Client Services Team – no previous marketing experience required! Do you love data analysis? Have a passion for learning and creatively solving problems? Then we’re ready to lead you through a comprehensive training program to put you on the path to becoming a client-facing Paid Media Strategist!

So, tell me about the company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That’s why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

What you do

Client Management Responsibilities:

  • Build out campaigns and implement QA checks on relevant digital marketing platforms
  • Monitor budgets and performance and make optimizations on a daily basis
  • Communicate performance, client contact changes, and relationship issues to account leads, while providing ideas for solutions
  • Flag performance issues, client contact changes, and/or relationship concerns, while providing ideas for solutions, to AD’s.
  • Perform regular analyses and make data-driven recommendations, following our ‘test and learn’ methodology
  • Ensure we fulfill on client contracts (eg. sending weekly report to clients)
  • Implement & use Brainlabs’ tools on all accounts
  • Provide effective account support, e.g. drafting agendas, taking meeting notes, pre- and post-call notes, updating project trackers, etc.
  • Prioritize and respond to client emails/calls in a timely manner
  • Perform and generate reports for PPC, daily account management of pay-per-click accounts on Google Ads, Bing and all the other different search engines/platforms (e.g. Apple Search)
  • Monitor and evaluate search performance and search results across the major search channels
  • Assist in the monitoring and maintenance of impression share, keyword bids, quality score, account daily and monthly budget caps and client’s defined KPIs.
  • Monitor and administer reports, web analytics dashboards, and key reporting tools, and optimize key areas of importance to match up with client goals.

Who you are

Essential Skills

  • Excellent communication and presentation skills, both written and verbally
  • Proven skills with Microsoft Office and/or Google Business Apps, especially Excel or Google Sheets
  • Possess interpersonal and organizational skills
  • Demonstrated alignment to our company values

Essential Experience

  • Previous professional experience
  • Prior data analysis experience either as part of a class project or in a previous position

Desirable Experience

  • Previous experience working in a client facing or customer service role
  • Previous digital marketing experience, especially paid search campaign management

How you succeed

In addition to the below, you will be evaluated based on how you live our Culture Code!

Key metrics of success for this role include:

  • Measured on client retention and growth, direct utilization, hourly rate, and client satisfaction scores for clients under management and/or clients they are supporting
  • Possesses time management and organizational skills;
  • Thinks critically and solves problems
  • Manipulates large databases within Microsoft Excel comfortably
  • A self-starter, takes initiative
  • A strong writer and communicator
  • A strong team player, willing to roll up your sleeves

What happens next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

In line with our adaptive working policy and our standard way of working in North America we do not restrict our hiring to a fixed office location therefore we hire candidates across different states in the US and indeed in other countries such as Canada. We also receive applications from, and hire, candidates with varying levels of experience for example those who have a few years experience in a role to those who are looking to make a step up. The salary levels on our job postings are set so as to account for these variable factors with decisions on the salary to be offered only made once we know the experience and location of our new hire.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.

Thank you for your interest in Brainlabs! We look forward to getting to know you!

Current position range

$40,000$45,000 USD

Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!