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Paid Media Associate, CTV

  • Job Reference:10082473
  • Date Posted:12 April 2024
  • Employer:The Walt Disney Company
  • Location:New York, NY, USA
  • Workplace:On-Site
  • Specialism:Paid Media / Social Media
  • Job Type: Full Time
  • Salary:$73,226 - $98,230 USD / Year
  • This position has been filled

At Disney, we’re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks.

Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle.

The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

The CTV Paid Media Associate will play a critical role in assisting and supporting the planning and execution of our over-the-top/connected TV (OTT/CTV) display & video paid media campaigns across our device partner platforms (Roku, Fire TV, Samsung, LG, Vizio, etc.).

The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

This is a great opportunity for a candidate who wants to be at the forefront of a developing media channel and someone who can help spur innovation and better measurability with our device partners. This is a highly collaborative role which will work closely with folks across the Disney & Hulu businesses, with our device partner marketing team, with regional teams abroad, and with high profile external partners.

Responsibilities:

  • Support the global CTV Paid Media team in our paid media strategy with several major device partner platforms with a focus on the Domestic market (US, CA)
  • Help execute campaigns for Disney streaming products
  • Draft creative briefs, and track creative process from proposal through approval and campaign launch
  • Ensure all campaigns are set up with proper attribution tracking to enable full campaign attribution and launch with flawless execution
  • Maintain key planning and benchmark documents, assist with campaign billing, and gather launch confirmation details
  • Ongoing campaign performance analysis, working with internal teams to report back on results driven from our investments and provide campaign summaries/learnings
  • Optimization of campaigns to increase incremental number of new subscribers and increase share of contribution from these device partners to the overall business
  • Report weekly on trends and granular insights by partner to internal stakeholders
  • Collaborate with cross-functional teams to ensure paid acquisition efforts align and are lockstep with the larger promotional strategy and earned editorial placements

Basic Qualifications:

  • 2+ years of media planning and paid digital media experience
  • Solid foundational understanding of media concepts and terminology
  • Strong experience creating PowerPoint recap presentations for executives
  • Familiar with implementing paid media tests (A/B’s with holdouts, ghost ads, measuring lift, etc.)
  • Performance marketing experience (i.e. optimizing towards lower-funnel objectives, like conversion, with KPI’s like cost-per-acquisition or return on ad spend) is a must
  • Experience and understanding of paid social, programmatic display/video/audio, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is strongly preferred but not required
  • Strong analytical skills are a must! Should be comfortable with excel wizardry and data manipulation
  • Understanding of paid digital streaming and subscription ecosystem is a plus
  • Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment
  • Strong professional with excellent interpersonal communication skills
  • College degree or equivalent applicable experience

Preferred Qualifications:

  • OTT/CTV media buying experience strongly preferred but not required
  • Experience with conversion tracking and app attribution partners (such as Kochava) preferred

The hiring range for this position in New York City, NY is $73,226 to $98,230 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.