Marketing Intern – NYC Based

Informa Connect organizes major branded annual events and operates specialist digital communities that are key convening places for a particular market. We run around 800 events each year in over 60 countries, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses in Global Finance, Life Sciences, Foodservice and Hospitality, Sustainability, and in a number of other specialist markets.

Job Description

Informa Connect is looking for an energetic, creative and performance-orientated Marketing Intern to support the team in driving audience, sales, retention and growth for our portfolio brands. If you are entrepreneurial, data-focused and able to work across different marketing channels concurrently, this is the job for you.

The Marketing Intern will be responsible for the support and execution of marketing programs that drive audience engagement, acquisition and retention of delegate attendance as well as demand for digital sponsorships across our North America brand portfolio.

The ideal candidate will be organized and data-driven, using content marketing techniques and analytics to drive audience, leads and engagement. This position reports into a Director of Marketing and requires extensive collaboration with sales and brand leads.

Primary responsibilities:
• General administrative marketing support of the North America Connect Marketing team
• Content Marketing: using relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing our existing database of leads

• Partner with Marketers to copywrite and execute on a wide range of digital and email campaigns to drive awareness, interest and engagement (including creation of landing pages, websites, digital and email copy, and layouts designed to convert).

• Event Marketing Execution & Campaign Management:

• Develop, manage and execute integrated programs (email, paid social, SEM, community building, affiliate, etc) that increase the marketing database, engage relevant audience and increase overall delegate registrations.
• Within automation system, create and deploy emails, landing pages, and forms; construction and maintenance of automated campaigns and programs (e.g. nurture, reengagement, cart abandonment, and new contact creation).
• Create, update and manage brand websites, event pages and various product pitches, decks, etc.

• Optimize and improve marketing operation workflows to measure effectiveness, performance, and ROI
• Analyze and report on campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and future strategies

Qualifications

• Undergraduate work and/or degree in marketing and business
• A “can-do” attitude, with a desire to extend existing skills and be a problem solver
• Demonstrable experience in execution and meeting deadlines
• Exemplary organizational and prioritization skills – Project oriented with an attention to detail
• Excellent collaboration and communication skills; written, verbal, presentation.
• Proficient in Microsoft Office Suite, especially Excel
• Experience with Eloqua, SalesForce CRM preferred

The pay range for this position is $15-20/hr depending on experience