Wowcher has grown from inception in April 2011 to become one of the leading daily deal sites in the UK and one of the fastest growing e-commerce businesses in the UK. LivingSocial is a similar business to Wowcher and merged with Wowcher to form Excalibur Group in 2015.
Wowcher LivingSocial’s culture is characterized by entrepreneurialism, analytical rigour and a willingness to go the extra mile to help the business succeed.
Marketing and CRM Department:
The Marketing and CRM department have several responsibilities. We manage the acquisition of new consumers/users/visitors/email addresses into the Excalibur Universe. We optimise all of our marketing towards either immediate revenue generation or towards customer lifetime value. Our key external marketing channels are Search, Shopping, Social Media, App, ATL, and Retargeting. Our ‘internal’ marketing channels consist of email, web push and app push. We also create, maintain and run the daily/weekly/monthly/bespoke internal reports and analysis on our business. These reports enable the wider business to make day-to-day trading decisions and the helps the executive team to make big, strategic and financial decisions.
The marketing team is extremely data driven with its strategy towards optimising to the highest ROI. As a team we have access to data manipulation tools like python, SQL and Adobe which means we can really dig into the data that is driving fluctuations in performance. We are a subscription based business who focus on both long term and short term metrics e.g. subscriber lifetime value and last click ROI. We have a constant test and learn approach within each area of marketing, ensuring knowledge of any successes (or failures) are shared amongst the wider team. As such, the successful candidate will need to be able to manipulate data in order to problem solve and to interpret data, resulting in real tangible suggestions and optimisations.
Role Summary
This role is for PPC Marketing Analyst across both LivingSocial and Wowcher across UK and Ireland. This role will report to the Head of Performance Marketing and assist in executing the marketing strategy by working closely with our paid search agency on our Search (brand, non-brand, Bing) and Google shopping campaigns. The focus will be on driving new customer acquisition and growing existing customer engagement. All decisions will be data driven and in line with ROI, Registration volume, CPR and Customer LTV KPIs. The successful candidate will need to have a strong grasp of numbers and interpret data in order to problem solve with real tangible suggestions and optimisations.
Key responsibilities
Optimisation
Search and Shopping is a key source of traffic and revenue, we have a wide gamut of PPC campaigns (Google, Microsoft Bing) across brands & marketplaces – Wowcher(UK), LivingSocial (UK & Ireland) – that will need to be actively optimised alongside our Search agency under the supervision of Head of Performance Marketing
Monitor feed health of all the above google shopping feeds on Google Merchant Center and troubleshoot errors and disapprovals as required
Support the day to day execution of key projects to successfully deliver the strategy and targets set out by the Head of Performance Marketing as well as ad hoc requests from the business
Monitor, analyse and comprehensively report on detailed campaign performance with KPIs, trends and actions both on a monthly and weekly basis and communicate it to management and business team as required
Plan, execute, and measure experiments and conversion tests to deliver category and revenue growth
Cross team collaboration:
Work closely with our search agency to run tests, monitor performance and ensure the optimisation of our weekly, monthly budgets to deliver ROI, registration volume, CPR targets
Liaise with various sales & business teams to understand and support business needs
Support senior manager in interactions with the business intelligence, CRM, product and tech department as required to troubleshoot and fix issues related to traffic, tracking, reporting
Experience and Skills Required
- 0-2 years of relevant Search Engine Marketing, PPC experience, either within an agency or client side in a performance marketing role
- Hands on experience planning, setting up and running PPC campaigns (Google, Microsoft Bing)
- Experience with Google Shopping
- Strong working knowledge of Google Ads features, Google Merchant Center, Google Analytics, Bidding strategies.
- Excellent communication and copywriting skills
- Experience with SQL, Excel preferred
- Experience with Adobe Omniture, QuickSight, JavaScript, Python beneficial but not mandatory
- Strong grasp of numbers with good analytical, reporting /excel skills
- Recent degree in Marketing/Web-related, Maths, or Science discipline preferred
Results driven hard worker with a ‘can do’, problem-solving attitude
Highly organised with the ability to manage multiple priorities efficiently and independently