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Lead Marketing Consultant

  • Job Reference:R-239103
  • Date Posted:
  • Recruiter:Wells Fargo
  • Location:New York, NY
  • Specialism:Social Media
  • Job Type: Full Time
  • Salary:$115,900.00 - $206,100.00* USD / Year

About this role:

Wells Fargo is seeking a Lead Marketing Consultant to join the Credit Card Acquisition Marketing team, as part of the Cards & Merchant Services (CMS) organization within the Consumer Lending group. This role will manage and implement acquisition marketing initiatives for the credit card business while collaborating closely with product owners, acquisition marketing channel leads, and other marketing centers of excellence.

Learn more about the career areas and lines of business at wellsfargojobs.com.

In this role, you will:

  • Lead, manage, and implement acquisition marketing initiatives for all credit card products across various marketing channels, this could include developing marketing strategies and business cases, managing marketing launch plans and executing on campaigns
  • Provide strategic consulting to product partners; work closely with partners to prioritize and identify resources and capabilities needed to support marketing objectives
  • Facilitate discussions between credit card product partners and marketing leadership to gain alignment on priorities, channel strategy and timing of marketing launch across various channels for prescreen offers, wellsfargo.com, email, credit card aggregator and direct mail
  • Partner with Enterprise Marketing and Credit Card Marketing centers of excellence for marketing channels, marketing acquisition capabilities, list execution, optimization to facilitate and help prioritize needs of all card products in general purpose, Cobrand and Small Business
  • Identify new opportunities to grow Wells Fargo credit cards through ongoing assessment of marketing capabilities, acquisition offers, product enhancements, consumer trends and the competitive landscape
  • Ensure adherence to legal, compliance, privacy regulations, and policies and procedures related to marketing

Required Qualifications, US:

  • 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

  • Marketing experience in consumer lending, preferably in credit card
  • Experience in targeting and direct marketing
  • Strong project management skills including the ability lead and coordinate deliverables to successfully launch initiatives
  • Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important
  • Experience navigating through ambiguity
  • Ability to manage multiple and competing priorities
  • Ability to work independently
  • Excellent verbal, written, and interpersonal communication skills
  • Experience presenting information in a manner that persuades, educates, and enhances understanding at all levels

Posting Locations:

  • 1525 W W T Harris Blvd, Charlotte, NC 28262
  • 2800 S Price Rd, Chandler, AZ 85286
  • 299 S Main St, Salt Lake City, UT 84111
  • 150 E 42nd St, New York, NY 10017
  • 7000 Vista Dr, West Des Moines, IA 50266
  • 250 E John Carpenter Fwy, Irving TX 75062
  • 2200 Concord Pike, Wilmington, DE 19803

Required locations for this position are listed above. Candidate must reside within a reasonable commute to a site location listed. Relocation assistance is not available for this position.

Job posting may come down early due to volume of applicants

This position is not eligible for Visa sponsorship

NY – New York City Pay Range: $115,900.00 – $206,100.00 Annually

*Salary range is determined by location of the job.

Pay Range

$96,600.00 – $171,800.00 Annual


We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.