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Head of Social Media and Digital Marketing

  • Employer:Jupiter Asset Management
  • Location:London, UK
  • Workplace:Hybrid
  • Job Type:Full Time
  • Speciality:Content Marketing / Social Media
  • Job Reference:JR324
  • Posted:
  • Applications have closed

The Value of Active Minds

About Jupiter

Jupiter is one of the UK’s leading investment management companies with over 500 employees and £52.6 billion worth of assets under management (as at 29th March 2024).   

Jupiter provides investment services to individual and institutional investors through mutual funds (UK unit trusts, Luxembourg SICAVs and Dublin OEICs), separately managed accounts and sub-advised funds. Jupiter has experienced a period of international growth with offices open in EMEA and APAC. 

The majority of our employees are based in our London office located just minutes from Victoria station which provides stair-free access from both the Underground’s Victoria line and National Rail platforms, as well as limited road crossings to the Jupiter office.

Our London office was designed to encourage employees to live active, healthy lives with floor-to-ceiling windows that allow for greater natural light and the benefit of a private balcony, table tennis room, cycle storage and on-site shower and locker facilities. The short distance to Green Park and St James’ Park also provides employees with a natural space to relax during their lunch break and a healthy alternative to office-based meetings. 

We offer our UK employees a 3:2 hybrid working arrangement where Tuesdays, Thursdays and a third day of your choice are worked from the office. The other two days may be worked from home.  This facilitates collaboration and allows employees to maximise productivity whilst maintaining a healthy work/life balance.

Background

​At Jupiter we believe that client experience is a critical driver of business success. It is the key that will unlock an unprecedented transformation for Jupiter and will propel us into the future. We aim to create value for clients by addressing their needs, solving their problems, and exceeding their expectations in all we do. We do this by building lasting relationships with our clients and looking for ways of enhancing all the client’s touchpoints using cutting-edge digital innovation.

This newly created role will manage all Jupiter’s social media channels, to ensure support on social media platforms to generate a holistic client experience, support the digital transformation of communicating with our clients and to create new ways to brand and image build for the firm.

Key Responsibilities

  • To manage all Jupiter’s social media channels, to ensure 24/7 support on social media platforms  to generate a holistic client experience, support the digital transformation of communicating with our clients and to create new ways to brand and image build for the firm.
  • Organise, manage and run social media feeds (both organic and paid) across global markets (UK, EMEA, Americas, APAC) and all channels (wholesale/discretionary and Institutional client audience)
  • Partner with agency and regional marketing teams to plan and executive social media client communication and content strategy, beyond product, encompassing all aspects of a modern online profiling campaign
  • Experiment various formats to promote our content on all social media channels (Linkedin, Instagram, Youtube, X, TikTok, etc.) to enhance and optimize engagement and drive lead generation.
  • Work with key internal stakeholders across the organisation to enrich the variety of content and strategic messaging on social media platforms tailored to specific target audiences – all of which will support an overall new client experience with Jupiter.
  • Advocate and educate internal staff to share approved social content on their social media feeds.
  • Explore all potential social media channels in promoting marketing content.
  • Generate regular reports, sourcing market intelligence, benchmarking and data insights on our social media engagement as well as those of competitors or benchmarking industries.
  • Keep up to speed with ongoing digital trends and social media innovation and act as an internal subject matter expert in this area.
  • Monitoring of competitor activity and products to help differentiate Jupiter’s social media strategy and activity.

Desired Skills / Experience

  • Proven experience of working in a similar role (8 – 10  years) (essential), ideally with a organisations that went through a digital transformation (essential) with preference for experience across various channels (retail/3rd party intermediated and institutional), user types (end-user vs professional) and countries/regions/languages.
  • Asset Management industry background is not necessary, a fresh pair of eyes to disrupt current social media usage would be welcomed
  • Ability to understand the importance of regulatory environment, reputational risk/impact and compliance implications (essential).
  • Proven experience of working collaboratively across multi-function and multi-cultural teams (essential).
  • Excellent knowledge of all social media platforms (essential)
  • Strong communication skills, including ability to engage and interact with key internal stakeholders
  • Team player attitude but able to work independently and manage own time, with ability to maintain momentum of work when subject to a variety of pace, volume and complexity.
  • Excellent organisational skills.
  • Ability to work under pressure and multi-task. Experiences in crisis management and close collaboration with the wider Comms team.
  • Strong creative skills capable of mixing experience, creativity and insight to reach optimal solutions.
  • Demonstrated capability for self-learning and self motivation with the ability to solicit support when required.

Additional Role Details

  • This role is subject to the Conduct Rules set by the FCA.

Don’t meet every requirement? At Jupiter we are dedicated to building a diverse and inclusive workplace, so if you are interested in this role, but don’t think your experience aligns perfectly with every listed requirement in the job description, we would encourage you to apply. You may be the right person for this role.