Head of Marketing (10 month FTC)

🚀 Join the Wowcher Team – We’re Hiring a Head of Marketing (10-month FTC)! 🚀

Location: London (Embrace the office vibes – 3-4 days a week!)

Are you a ready to dive into the world of WOW? Established in 2011, Wowcher is the ultimate destination for unbeatable deals and unforgettable experiences in the UK.

We’ve helped thousands of people learn dog grooming, steam clean their front rooms, obtain the latest gadgets, whiten their teeth, decorate their houses, eat more healthily and even be more experimental in the bedroom…! On top of this we’ve also partnered with some of the UK’s leading brands including Graze, Build-a-Bear Workshop, Odeon, Fitness First, Diet Chef, Very.co.uk, PrettyLittleThing, Random House, EasyJet and Ocado… to name just a few!

We’re entrepreneurs at heart and love to spot a great deal! If you’re interested in being able to have a major impact on a successful, fast growing company from day 1, then read on!

Your Mission:

As the Head of Marketing, you will be responsible for overseeing and leading all areas of brand, digital and retention marketing activity. You will lead a team of marketeers, analysts and data engineers ensuring they are working to achieve business growth objectives.

This role requires someone who is analytical, creative, and results driven. They will be responsible for shaping and honing the marketing strategy in order to achieve subscriber acquisition, revenue and ROI targets across 9+ digital marketing channels and 3+ push marketing channels.

They will be required to work alongside various teams within the business (sales, product, and analysis) to ensure the marketing and CRM strategy aligns with their goals and to also provide detailed insights that will help adapt and develop projects within these teams.

The Head of Marketing will report directly into the CEO and be part of the executive team. They will be expected to report and update these senior stakeholders on overall Marketing & CRM performance whilst also providing status reports of various projects and initiatives within the department.

Your Quests Include:

• Manage a multi-million-pound marketing budget across a variety of marketing channels and suppliers. Ensuring spend is regularly optimised and allocated based on hitting growth targets, executing on long term initiatives, and hitting ROI goals.

• Scope, define and execute marketing strategies which align with key business objectives.
• Regularly monitor and report on subscriber and revenue KPIs to senior leadership. Providing actionable insights that support trading decisions and priorities.
• Monitoring all key CRM metrics from open rates and click-through rates through to rev/000 and opt outs. Ensuring revenue is maximised through expanding personalisation capabilities within push marketing channels.
• Be the owner of email deliverability by, monitoring deliverability tools like Validity, SNDS and Google Postmaster, and adapting engagement rules to manage any fluctuations.
• Manage multiple 3^rd party agencies where your responsibilities include, but are not limited to:

• Critical analysis of optimisation suggestions
• Provide strategic guidance on priorities and objectives.
• Renegotiate commercials and conduct RFPs.
• Day to day overseeing of budgets and performance vs. KPIs.

Skills Required

• 5+ years as Head of Marketing within an e-commerce company, managing marketing activities across both web and app platforms.
• Excellent experience within and knowledge of all digital marketing channels, ATL channels and CRM.
• Has experience managing a team of 10+ individuals who span skillsets from marketing, data analysis, data science and data engineering.
• Strong analytical skills and able to provide examples of where data has been used to adapt a marketing strategy and lead to improvements across acquisition and engagement KPIs.
• Experience in running cross-channel campaigns which encompass all ATL and digital marketing channels.
• Able to demonstrate experience in developing efficient strategies that meet key business objectives.
• Ability to build relationships and collaborate with other teams and stakeholders.
• Proven track record as a problem-solving critical thinker who is not afraid to challenge the status quo to achieve results.
• Keen and excited to work in a fast-paced environment which requires multi-tasking and quick decision making.

• Communication skills, influencing skills, and ability to manage a team, project, or product.

Why Wowcher is your Next Stop:

Our office is like no other – it’s a hub of fun and creativity!

🌈 Flexible working – blend office and home for your ideal work-life mix

🌞 25 days of holiday + 8 bank holidays (plus the option to nab 5 extra days)

🍏 Free fruit to fuel your day

🥐 Weekly breakfast feasts every Thursday – Rise and shine! Why not grab a coffee and a pastry to start your morning.

🌿 Wellness Wednesdays (hello, free massages!)

🍹 Thirsty Thursday! drinks and snack trolley – kick back and relax with a cold beer or prosecco

🎮 Games area for some friendly competition

🎁 Benefits platform Perkbox so you can get discount and rewards across the UK!

🎉 Monthly social events – All Bar Wowcher! get to know your awesome colleagues

🎊 Legendary all-company parties twice a year – don’t miss out!

🚲 Cycle Scheme and Season Ticket Loan to get you moving

💰 Auto-enrolment pension scheme. Whilst it’s great to live in the here and now, we have to make sure we’re preparing for the future, with up to 10% employer contribution.

🤝 Enhanced Employee Assistance Provider for confidential support and advice

🕶️ Eye Care Vouchers – we’ve got you covered!

💸 Store discounts across the Wowcher website (including travel deals!)

👕 Smart-casual dress code every day!!

About Wowcher

Founded in 2011, Wowcher is a diverse promotion marketplace that provides customers with significant savings on local businesses, travel, and consumer goods.
In addition, through our reach, we deliver marketing solutions that allow our merchants to grow and sustainably manage their businesses.

There’s nothing that excites us more than finding new businesses to partner up with. Whether it’s helping you get more people through the door or facilitating the sale of your goods.

We’re always looking for great people to join the Wowcher family – people who are as enthusiastic as we are and, just as importantly, embrace a positive and supportive culture.