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Head of Digital Marketing and Growth

About the Role

Reporting to the Director of Campaigns, the post-holder will lead and oversee the design and development of Good Law Project’s digital marketing strategy and implement successful digital marketing campaigns to achieve audience impact, ambitious growth plans that engage existing and acquire new donors and supporters through Good Law Project’s owned digital channels.

What we’re looking for:

  • Proven ability to design and deliver effective digital marketing strategies in either a nonprofit or political campaigns setting
  • Proven experience of growing an audience and increasing supporters, donors and customers for a cause led brand
  • Proven ability to design successful growth marketing campaigns to engage and acquire new supporters across a range of channels
  • An excellent eye for design, with experience producing posts on Canva, Photoshop or Illustrator
  • Ability to write compelling copy for Facebook and Instagram
  • Strong analytical skills, with the ability to interpret data and make recommendations based on the results
  • Experience of effective line management and of supporting a high performing team working in an agile, reactive environment
  • Experience managing a campaign budget
  • Proactive in suggesting creative ideas for new compelling content
  • Experience commissioning content and managing freelancers

Location

Hybrid working with office in central London and options for flexibility to work from home. The postholder will be expected to attend our central London office regularly – minimum of 2/3 days a week.

Encouragement of equal opportunity and reasonable adjustments

We welcome and encourage applicants from all backgrounds and do not discriminate on the basis of age, disability, LGBTQ+ or relationship status, pregnancy and maternity, race, religion and belief, sex or social class. We particularly welcome applications from racialised ethnic groups and/or those with lived experience of disadvantage.

We guarantee to interview all applicants who have a disability provided they meet all of the essential experience detailed in the person specification for this role (page 11).  If this applies to you, please provide details of your disability in your online application, along with any adjustments or special arrangements that you need to help you with during the recruitment process and/or for an interview.