Head of Brand and Marketing

A bit About us

RSPCA Assured is celebrating 30 years of improving the lives of farmed animals.

In that time, we’re proud to have worked with thousands of farmers – and all of the UK’s biggest supermarkets – to help make the lives of millions of animals better.

Every year, we inspect almost 4,000 farms and other scheme members to ensure they meet strict RSPCA animal welfare standards – ensuring a better life for farm animals.

So when you see an RSPCA Assured label on meat, fish, eggs or milk products, it means the animal was cared for according to the RSPCA’s standards from birth to slaughter.

Our vision is a world where all farmed animals are respected and treated with kindness and compassion – and that’s what we work towards every day.

We now have a very exciting, newly created vacancy as Head of Brand and Marketing.

Permanent

Working hours: 35 hours per week; Monday to Friday

Location: Hybrid worker- Home and travel to London office approximately once a week.

Are you ready to join us and make a positive difference for farm animals?

Benefits

We offer a wide range of benefits to recognise your contributions at RSPCA.

• 35 hour week
• Great Annual Leave benefits – 25 days annual leave on joining increasing each year to a maximum of 31 days (pro rata for part-time)
• Additional Society day around Christmas.
• Flexibility in hours – with the introduction of Core Hours staff can work their 35 hours flexibly across Monday to Friday. Core hours are 10.00am – 15.00 (please note this isn’t available for our frontline animal care roles)
• Generous pension scheme
• Career development through our in-house Learning & Development training
• Charity worker discounts: Access to hundreds of discounts across many retailers, travel, insurance & cinema tickets.
• Dog friendly offices at our London & South East Hub! (Subject to eligibility criteria)

What a day might look like for you

The Head of Brand and Marketing is a dynamic and multifaceted leadership position. You will shape and drive the brand and marketing strategy, ensuring alignment with RSPCA Assured’s overarching mission to improve animal welfare. The role demands innovation, strategic decision-making, and stakeholder engagement to elevate brand perception, awareness, and logoed product distribution.

For a full description of the core responsibilities and duties, please refer to the attached job description. Here is a summary of what you will be doing:

As Head of Brand and Marketing, you will:

• Develop and lead the brand and marketing function, aligning efforts with organisational goals.
• Conduct insightful analysis of consumer experiences, stakeholder perspectives, and external market trends to inform decision-making.
• Oversee the delivery and implementation of a comprehensive brand and marketing strategy, ensuring its integration with wider objectives.
• Lead the completion of the brand revision project, driving awareness and engagement among key partners.
• Deliver a robust marketing and communications strategy that promotes membership growth and advances RSPCA Assured’s mission.

What you’ll bring

The successful candidate will have a proven background in brand strategy, audience engagement, and marketing leadership, with the following attributes:

• Extensive experience in brand development, revitalisation, and marketing strategy.
• Strong leadership skills to inspire and manage a diverse team through change and improvement.
• Strategic planning expertise, turning insights into actionable strategies.
• Competence in budget management, optimising spend for maximum ROI.
• Exceptional communication skills, influencing stakeholders at all levels.
• Experience in cultivating relationships with key partners and retailers.
• A genuine passion for animal welfare and alignment with RSPCA Assured’s values.
• Creative thinking and innovative problem-solving abilities.

If you are ready to make a meaningful impact, we invite you to apply today.

Successful candidates for certain RSPCA roles will need to undergo a Disclosure and Barring Service (DBS) check.

Applicants must have the legal right to work in the UK – We are unable to sponsor visas at RSPCA

Final note from us & good luck with your application!

Interviews will take place remotely on the 10th and 13th of December. 

Due to high interest in some of our roles, we review applications as they are received. This can occasionally result in positions closing earlier than advertised. Therefore, we strongly recommend submitting applications early. Unfortunately, we are unable to accept applications after the posted closing date.

We want to ensure we do all we can to give you a positive candidate experience through our recruitment. Whilst we do try to give feedback where we can, sometimes due to receiving high levels of applications, this may not always be possible

We recognise that a diverse and inclusive workforce is essential to achieving our core mission. For this reason we actively encourage a wide diversity of applications – in particular from members of minority ethnic groups, and people with disabilities – as these candidates are currently under-represented at the RSPCA.

Should you need any support with your application or interview process please contact resourcingteam@rspca.org.uk / 0300 123 0685.

Our mission is to ensure animals have a good life by rescuing and caring for those in need, by advocating on behalf of all animals and by inspiring everyone to treat them with compassion and respect