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ECRM Marketing Executive

  • Date Posted:
  • Recruiter:Admiral
  • Location:Cardiff, UK
  • Workplace:Hybrid Working
  • Specialism:Email Marketing
  • Job Type: Full Time
  • June 4, 2023

Due to team restructure, we are looking for an initiative-taking and enthusiastic Marketing Executive to join the ECRM Marketing team. This role will support Customer Engagement for Admiral Pet Insurance and Admiral Travel throughout the entire customer journey

You will be working as part of the ECRM (Electronic Customer Relationship Management) team in our award-winning Marketing department. Our team purpose is to engage customers with a range of direct marketing campaigns to drive cross-sell, improve retention and customer satisfaction, and promote digital adoption across Admiral’s expanding portfolio of products.

Our focus is on email marketing, while also testing new initiatives for channels such as SMS, push notification and Direct Mail, finding the right channel mix for the individual customer journey. We aim to ensure we are contacting the right customers, with the right message, at the right time, via the right channel.

This role will be a fantastic opportunity to get involved in a fast-paced and dynamic environment and really put your stamp on an expanding portfolio of products

As a Marketing Executive in ECRM you will

  • Plan, implement and optimise marketing campaigns for Admiral Pet Insurance and Admiral Travel, aimed at growing the customer base
  • Review the campaign sales funnel to identify areas of improvement and optimisation
  • Monitor performance against target, pro-actively make suggestions to adjust activity when required
  • Maintain monthly reports and manage stakeholder communications

Campaign creation

  • Manage Customer engagement plans for Admiral Pet Insurance and Admiral Travel
  • Work with Marketing Campaign Manager, Product Marketing teams and Product owners to develop campaign plans to achieve business targets.
  • End-to-end campaign delivery, including planning, practical implementation, writing/sourcing copy and consulting with design teams.
  • Ensure quality of campaigns are maintained through thorough testing and quality assurance.

Data Management

  • Work with compliance, data protection and legal teams, both in EUI and Admiral Group, to ensure campaigns meet FCA, data privacy and ASA requirements.
  • Work with a product promotion teams to identify target markets for lead generation campaigns

Reporting and stakeholder management

  • Drive performance against target, reporting on at product and campaign level and proactively make recommendations to improve performance
  • Presents results and findings, producing presentations and reports in digestible format for target audience

Ideally you will have these skills and personal attributes       


  • Marketing knowledge or experience, and a willingness to learn the technical mechanics of eCRM.
  • Interest in email marketing, multi-channel marketing and digital communications
  • Critical thinking with a data driven approach.
  • An interest in influencing consumer behaviour.
  • A completer finisher, motivated by understanding customer behaviours and identifying trends


  • Process and technical aptitude are essential, as this is a specialized digital role within Marketing.
  • Experience in email marketing, using Adobe Campaign (or similar email service provider platform) desirable, but not essential.
  • HTML, JavaScript, CSS, and workflow building experience is a bonus, but not essential.
  • Experience creating presentations and utilising excel for data analysis.

Stakeholder management

  • Excellent communicator; both verbal & written.
  • Effective relationship management skills e.g., agencies, internal stakeholders
  • Great time management skills and ability to work independently.
  • Proactive attitude with the ability to use initiative & generate ideas

Additional Information

  • We will review your CV within 5 working days of application and get back to you
  • We have a Hybrid approach to work remote working, 1-2 days per week in our Cardiff office (or more if you prefer)
  • We will give you everything you need to work comfortably from home

Our Commitment to You

At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.

All qualified applicants will receive equal consideration for employment.

Salary, Benefits, and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it’s one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it’s one of the reasons we’re consistently voted one of Sunday Times Best Big Companies to Work For in the UK. This is a hybrid role with the working week split between home-working and our Cardiff office.