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Director, Social Strategy

  • Job Reference:DIREC001468
  • Date Posted:9 May 2024
  • Employer:Munchkin
  • Location:Los Angeles, CA, USA
  • Workplace:On-Site
  • Specialism:Brand Marketing / Content Marketing
  • Job Type: Full Time
  • Salary:$150,000 - $170,000 USD / Year

WHY Brands Inc., a parent company of Munchkin and Curio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, “how did I ever live without this?” Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility.  We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation. 

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.   

What You’ll Do:

We are looking for an experienced and passionate content creator with proven innovative brand based social media skills to lead Munchkin and Curio Social Media teams.   This is a unique opportunity to launch and build a new premium home goods brand from the ground up with the support of a leading consumer products company.  

Reporting to the Chief Brand Officer, the Director of Social Strategy will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth. 

  • Social Media
  • Lead the overall management and growth of Curio and all Munchkin social media platforms globally
  • Help develop social media and content strategies that align with each individual company initiatives
  • Expand social media reach, maintain favorable consumer sentiment (views, engagement, impressions, sales)
  • Work closely with agency, Brand, and Marketing teams to support campaigns
  • Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities
  • Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, and Pinterest
  • Oversee and lead editorial calendar that incorporates overall social media strategy
  • Stay current with social media trends and incorporate, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement
  • Set goals, track, analyze and report performance, identifying and implementing recommendations for improvement and growth
  • Manage and lead Social Media in-house team
  • Agency Management
  • Working under the direction of the CBO, manage external agencies to assist in Social Media activities. Support decisions with ROI based analysis and KPI tracking.
  • Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels
  • Other duties as assigned

Bring it!

  • 10-12 years of experience in successfully managing/launching social media programs for new and legacy brands. In-house Consumer Product Industry experience required.
  • Experience building and leading an award-winning team with demonstrated EQ and people management skills
  • Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid for Followers) growth with proven sales results
  • Strong and proven business acumen
  • Expertise in social data analysis and measuring KPIs impactful to the business
  • Strong experience reporting ROI to senior leadership
  • Analytical skill and the ability to use digital tools to find actionable insights through data
  • A collaborative nature with finesse in developing relationships cross-functionally
  • Global experience is required

We Got You Covered!

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees.  We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans.  Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity.  We focus on supporting employee development and growth. 

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

To give our people flexibility, we offer hybrid work environment.  Munchkin’s Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursdays, and Tuesday and Friday’s remotely from home. 
 We also provide annual weeklong global office closures giving our people a chance to recharge. 

Salary range: $150,000 – $170,000 (DOE)