We are looking for a seasoned professional to assume the role of Director, Paid Social, Video, and Display. The ideal candidate will possess a deep understanding of digital marketing trends, and a proven track record of developing and implementing successful campaigns across paid social, video, and display channels.
- Utilize data-driven insights to continuously optimize campaigns for maximum performance and return on investment, using methodologies such as MMM, incrementality, and attribution reporting.
- Collaborate with data analysts to interpret campaign analytics and make informed strategic decisions.
- Implement A/B testing and other optimization techniques to refine and enhance campaign effectiveness.
Leadership and Digital Marketing Strategy:
- Develop and execute a comprehensive digital marketing strategy encompassing paid social media, video, and display advertising to drive brand awareness, customer acquisition, and sales.
- Lead the planning and implementation of campaigns to achieve business goals and enhance brand visibility.
- Oversee team to track and analyze performance of digital marketing campaigns, providing regular reports and insights to leadership, highlighting key metrics and areas for optimization.
- Stay abreast of industry trends, emerging technologies, and evolving best practices to ensure a competitive edge.
- Lead and mentor a high-performing team of digital marketing professionals, fostering a collaborative and innovative work environment.
- Provide guidance on campaign development, optimization, and performance analysis.
- Conduct regular performance reviews and identify opportunities for skill development within the team.
- Collaborate with other marketing teams, including content, SEO, and email marketing, to ensure a cohesive and integrated approach to overall marketing strategies.
- Work closely with creative teams to develop compelling ad creatives that align with brand guidelines and resonate with target audiences.
- Ensure seamless integration and alignment of paid social, video, and display campaigns with other marketing channels, including email, SEO, and traditional advertising.
- Develop and manage budgets for paid social, video, and display campaigns, ensuring effective allocation of resources.
- Monitor and report on budget utilization, making recommendations for adjustments as needed.
Paid Social Media Management:
- Oversee the planning, execution, and optimization of paid social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Develop and maintain a consistent brand voice and identity across paid social channels.
- Develop and nurture relationships with influencers and brand ambassadors to amplify brand reach and engagement.
- Collaborate with influencers to create authentic and compelling content aligned with the brand.
To join our band, you’ll need the following experience:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field. Master’s degree is a plus.
- Proven experience (8+ years) in digital marketing, with a focus on paid search, paid social, video, and display advertising.
- Demonstrated success in planning, executing, and optimizing large-scale digital marketing campaigns.
- Strong leadership and team management skills, with a track record of building and leading high-performing teams.
- In-depth knowledge of digital marketing platforms, tools, and analytics.
- Exceptional analytical and strategic thinking skills.
- Excellent communication and collaboration skills.
- Proficiency in relevant digital marketing tools and platforms.
Why Guitar Center? Here’s just some of the rewards:
For our employees who are musicians we offer the unique opportunity of gig leave–take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.
Pay Rate: $185,000 $204,000/yr depending on background and experience.
This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.
The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations
Love this gig and want to apply?
Send your resume and cover letter today along with salary expectations!