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Director of Content Marketing

Directive Consulting is the performance marketing agency for SaaS companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative and Design, Video, Marketing Operations, and Strategy services to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

We’re future-focused and are looking for others with a growth mindset to join our evolving teams!

You, the Director of Content Marketing of our dreams, are experienced in building a community of fanatic brand advocates through engaging content. As a result of your creative content strategies, you will increase brand reputation, advocacy, loyalty, and retention.

You want to create a strategy for content that people actually want to read. Not keyword-stuffing content. Impactful, insightful content with a point of view.

You are personable, outgoing, independent, and love coming up with creative ideas with the marketing team. You enjoy creating, writing, and executing content strategy, through and through. You own your projects and push for what you think will work best for the company long-term.

In this role, you will join our Sales & Marketing team and be directly reporting to our Director of Marketing.

Roles and Responsibilities

  • Build and lead the content strategy, production and content ops team
  • Identify content needs and manage the content development process end-to-end including strategy development, project management, production timelines, implementation, evaluation of campaign performance
  • Leverage and amplify customer feedback in content strategy development, including surveys and focus groups
  • Work internally to identify, recruit, and coordinate with the best SME to provide input for collaboration on content development
  • Develop plans to syndicate content captured at events in post-event campaigns
  • Work closely with senior leaders to understand key messaging for a multitude of product lines to build successful brand campaigns, thought leadership, or co-marketing opportunities

What You Offer

  • Out-of-the-box thinker with strong creative writing ability, experience with storytelling with customer stories and data
  • 5+ years of experience of SaaS/agency experience
  • 5+ years in content development and content marketing leadership
  • Event content strategy including for proprietary events, CxO events and industry events
  • Understands and can lead content strategy for marketing automation and social media
  • Expertise in bringing team members together and pushing detailed projects to the finish line
  • Experience in omni-channel campaigns, messaging and lead generation activities specific to content
  • Polished communication and note-taking ability; ability to drive a conversation with executives and implement solutions
  • Analytical skills to determine campaign effectiveness & ROI
  • Strategic thinker & hustler
  • Able to see beyond the day-to-day grind but not afraid to go above & beyond to improve the process

Benefits

🙏  Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyleIncluding a 100% employer-paid plan for you and a 50% employer contribution for your dependentsBenefits to Support the Whole Person:

🧠  Mental – Access to certified therapists through Spring Health, membership to Headspace

💪  Physical – Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

🛫 Time Off – Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off,

End of Year Recharge (Closed December 24 – January 1), Paid Parental Leave

💰 Financial – Traditional and Roth 401(k) with a 3% company match

🌟  Bonus – Annual bonus based on tenure, which scales in total amount over time

🌴  Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

Work Environment RequirementsAs a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.