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Digital PR Analyst

Do you love a good story? How about a good pitch? Does earned media coverage give you all the feels? If you answered yes to any of these questions, then please, keep reading.

We need a Digital PR Analyst who is highly motivated, innovative, versatile, and comfortable pitching and working with the media. This person should thrive off earning backlinks on top-tier sites that will elevate our client’s online presence, visibility, and impact.

You will have ample opportunity to work cross-functionally with other departments, including Client Success, Search Engine Optimization, Development, and Design.

You will:

  • Be a news junky. Monitor news proactively, pitch new stories, and research online channels for subjects and trending news stories.
  • Pitch content generated by our team to mid-tier bloggers and high-end press to generate visibility through SEO and have a firm grasp on writing effective titles for the press.
  • Create ideas and media lists to develop relationships and pitch to journalists and bloggers.
  • Communicate campaigns in an understandable way, share it, and explain it to the rest of the team, journalists, and our clients.
  • Collaborate cross functionally with research, creative, design, and SEO to execute Digital PR strategies.
  • Innovate, love what you do, make a difference in your creative industry, and do what it takes to grow our client’s online presence.

You should have some or all of the following attributes:

  • Minimum of 1-3 years of relevant work or internship experience from the agency, client, or vendor side
  • Experience pitching and working with media
  • Familiarity with standard quantitative research methods and processes
  • Excellent Google Docs and Microsoft Office skills, especially Sheets (Excel) and Slides (PowerPoint)
  • Attention to detail with the ability to self-review work
  • Resourceful with a high level of initiative
  • Strong oral and written communication skills
  • Excellent organizational and time management skills
  • Ability to multi-task three to six projects simultaneously
  • The capability to brainstorm and be part of technical and creative teams

Guidelines for Your Application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won’t be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won’t progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don’t bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

Work Location

Our office is located in downtown Raleigh, NC. We offer a flexible, hybrid work schedule so that you can work from home, at a coffee shop, or meet with your team in person at our Raleigh office.

Benefits & Culture

We offer great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule. With our trusting and flexible work culture comes responsibility, so you’ll need to be disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas and work above and beyond our core hours of 8:00 to 4:00 each day when needed.

We are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our community becomes more confident, creative, and productive when our team members can be authentic at work.