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Digital Media Strategist Paid Social

  • Job Reference:R-1031858
  • Date Posted:2 May 2024
  • Employer:Verizon
  • Location:New York, NY, USA
  • Workplace:Hybrid
  • Specialism:Analytics / Paid Media / Social Media
  • Job Type: Full Time
  • Salary:$89,000 - $166,000 USD / Year

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world.

We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward.

If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

What you’ll be doing…

As a Paid Social Strategist within Verizon’s in-house digital media center of excellence, you will be responsible for paid social media strategy, execution and optimization across all inventory types to achieve brand and business objectives.

You will oversee media planning  (including audience targeting, ad formats and bid management) on social platforms across select units within Verizon Consumer Group. With your knowledge of the tech landscape and the evolution of social behaviors, you will keep internal leadership, media and ad teams educated on emerging technologies.

Additionally, you will support your media technology colleagues on inputs to social platforms’ roadmaps to drive differentiation in a highly competitive landscape.

Responsibilities include:

  • Developing and executing bold, innovative strategies and campaigns in conjunction with Verizon’s marketing team.
  • Partnering on driving product roadmaps and expanding capabilities into the broader marketplace.
  • Partnering closely with other media leaders (Brand, Business, Search, Programmatic, and Analytics) to support the activations.
  • Supporting efforts across partner units within Verizon (Operations, Experience, Technology, and CRM) to create improved digital experiences across all touchpoints.
  • Keeping internal teams educated on the evolution of paid social technology, what’s leading in the marketplace and what tech can be utilized.

What we’re looking for…

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Four or more years of relevant work experience.
  • Marketer/agency/consultative services experience in paid social media strategy & investment.
  • Experience “Hands-on-keyboard” in primary buying platforms & formats (Facebook/Instagram, Twitter, Snapchat, LinkedIn, Pinterest).

​Even better if you have one or more of the following:

  • A Bachelor’s degree.
  • Six or more years of relevant experience.
  • Experience with management of social budgets of at least ten million dollars.
  • Social media buying experience within agency teams, Management Consultancies or brands with in-house digital media capabilities.
  • Fluency in data-driven targeting and reach strategy.
  • Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.
  • Experience leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
  • Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
  • Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you’ll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity 

We’re proud to be an equal opportunity employer – and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $89,000.00 and $166,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.